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Consumer Needs and Design Practices for Trusted Social Commerce Platforms

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Human-Computer Interaction – INTERACT 2021 (INTERACT 2021)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12934))

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Abstract

Due to the increased popularity of social networking platforms, a new form of electronic commerce (e-commerce) has emerged, namely social commerce (s-commerce). This research examines trust mechanisms based on the buyers’ perspectives in Saudi Arabia and how social platforms can be better designed to enhance trust. Two studies were conducted to achieve the aims: co-design workshops undertaken to develop and finalize design recommendations, and the second comprised a critique of the mock-up to evaluate the recommendations. These two studies helped validate the results of previous studies conducted to understand the current use of s-commerce platforms. In this paper, critical features for such platforms are identified and design preferences are explored (e.g., news feed and explore). This paper can help inform the design of s-commerce, especially with regard to social and trust aspects. For example, the features related to family and friends, such as friends’ verifications, reviews and profiles, have a crucial impact on enhancing trust within social commerce platforms.

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Author information

Authors and Affiliations

  1. College of Computer and Information Sciences, Princess Nourah Bint Abdulrahman University, Riyadh, Saudi Arabia

    Aisha Ahmed AlArfaj

  2. School of Computing, Newcastle University, Newcastle Upon Tyne, UK

    Aisha Ahmed AlArfaj & Ellis Solaiman

Authors
  1. Aisha Ahmed AlArfaj
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  2. Ellis Solaiman
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Corresponding authors

Correspondence to Aisha Ahmed AlArfaj or Ellis Solaiman .

Editor information

Editors and Affiliations

  1. Department of Electrical and Information Engineering, Polytechnic University of Bari, Bari, Italy

    Carmelo Ardito

  2. Computer Science Department, University of Bari Aldo Moro, Bari, Italy

    Rosa Lanzilotti

  3. Computer Science Department, University of Pisa, Pisa, Italy

    Alessio Malizia

  4. Department of Computer Science, University of York, York, UK

    Helen Petrie

  5. Computer Science Department, University of Bari Aldo Moro, Bari, Italy

    Antonio Piccinno

  6. Computer Science Department, University of Bari Aldo Moro, Bari, Italy

    Giuseppe Desolda

  7. Microsoft Research, Redmond, WA, USA

    Kori Inkpen

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AlArfaj, A.A., Solaiman, E. (2021). Consumer Needs and Design Practices for Trusted Social Commerce Platforms. In: Ardito, C., et al. Human-Computer Interaction – INTERACT 2021. INTERACT 2021. Lecture Notes in Computer Science(), vol 12934. Springer, Cham. https://doi.org/10.1007/978-3-030-85613-7_15

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  • DOI: https://doi.org/10.1007/978-3-030-85613-7_15

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