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#antiquitiesdealers

The Construction and Use of “Dealer Persona” in the Internet Market for Antiquities

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Crime and Art

Part of the book series: Studies in Art, Heritage, Law and the Market ((SAHLM,volume 1))

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Abstract

Antiquities dealers have always occupied unique positions of authority and trust within the market, requiring them to portray themselves as professionals who can guarantee the authenticity, quality, and legality of antiquities offered for sale. In the twenty-first century, this compels the ongoing online performance of the professional self, which can be understood through the analytical concept of the persona. This chapter introduces the concept of “dealer persona”: the online persona that antiquities dealers use to operate in the internet market for antiquities. These personas are presented differently across various social media and internet platforms, requiring this analysis to examine the ways in which antiquities dealers construct and use online personas across various social media profiles, sales-hosting websites, and their own professional websites. Based on an examination of 26 internet antiquities dealers, four categories of dealer persona are identified: (1) the performance of trust and discretion through use of authenticity guarantees and collecting advice; (2) the performance of professional expertise in the form of credentials, professional biographies, and collaboration with academics or scientific laboratories; (3) the performance of legitimate relationships with the ancient world including autobiographical narratives, photos, and other media to convey their connection with the past; and (4) the performance of professional ethics demonstrated through the expression of awareness of the relevant legal context when dealing in antiquities, the development of professional ethics policies. Insights from this analysis demonstrate the intersection between the marketplace and scholarship, whilst highlighting ongoing ethical and legal issues with the internet antiquities market.

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Notes

  1. 1.

    Antiques are objects which are at least 100 years old, however, the term is often used to describe any object which is “old”. Antiquities are objects originating in the ancient world. Both are valued for their rarity and because they are capable of representing the historical period in which they were created.

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Acknowledgments

This chapter was researched and written on the lands of the Cammeraygal and Ngunawal peoples. I pay my respects to their Elders, past, present and, emerging. I also acknowledge the contribution of Professor Malcolm Choat, who kindly reviewed this chapter.

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Correspondence to Lauren Dundler .

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© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

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Dundler, L. (2021). #antiquitiesdealers. In: Oosterman, N., Yates, D. (eds) Crime and Art. Studies in Art, Heritage, Law and the Market, vol 1. Springer, Cham. https://doi.org/10.1007/978-3-030-84856-9_4

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  • DOI: https://doi.org/10.1007/978-3-030-84856-9_4

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-84855-2

  • Online ISBN: 978-3-030-84856-9

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