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Online vs Offline Banking

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The Changing Financial Landscape

Part of the book series: Contributions to Economics ((CE))

Abstract

Banking industry has undergone radical changes and improvements in the last few years because of digitalization, but there is little evidence for the borderline between online and offline banking regarding the customers. The habits of customers and the new competitive environment are forcing banks to address their digitalisation process as a matter of urgency if they are not to be left behind in a market which finds itself in the full throes of transformation. The customers want the banks to understand their unstated needs as well as their likes. Increasingly, banks offer simultaneously both offline and online services, but some customers still seem to prefer using offline services rather than online ones. The survey aims at identifying the factors that affect the customers to use online banking than offline banking. The objectives are to measure the factors which affect the use online banking versus offline banking. This will provide valuable information to banks so that could improve online banking services and develop new products and programs. The study carries out the analysis by collecting quantitative data through structured questionnaires from 200 bank customers. The overall evaluation discloses the findings for the transference channel from offline to online banking with habits and preferences of customers in Greek banks. The contribution of the study is the valuable information for banks so that improve online banking services and develop new products and programs.

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Author information

Authors and Affiliations

  1. Department of Accounting and Finance, International Hellenic University, Campus of Kavala, Agios Loukas, 65404, Kavala, Greece

    Zoe Papadopoulou, Stavros Valsamidis, Ioannis Petasakis & Athanasios Mandilas

Authors
  1. Zoe Papadopoulou
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  2. Stavros Valsamidis
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  3. Ioannis Petasakis
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  4. Athanasios Mandilas
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Corresponding author

Correspondence to Stavros Valsamidis .

Editor information

Editors and Affiliations

  1. Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia

    Goran Karanovic

  2. Department of Economics, International Hellenic University, Serres, Greece

    Persefoni Polychronidou

  3. Department of Accounting and Finance, International Hellenic University, Kavala, Greece

    Anastasios Karasavvoglou

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Papadopoulou, Z., Valsamidis, S., Petasakis, I., Mandilas, A. (2021). Online vs Offline Banking. In: Karanovic, G., Polychronidou, P., Karasavvoglou, A. (eds) The Changing Financial Landscape. Contributions to Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-82778-6_13

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