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The Predictors of Electric Vehicles Adoption: An Extended Theory of Planned Behavior

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Proceedings of International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 299))

Abstract

As environmental problems become more serious, carbon dioxide emission from vehicles deserves attention from the global economies as it is the main cause of air pollution. Although the Chinese government formulated a series of policies for promoting electric vehicles, fuel vehicles still dominate the auto market. Based on the theory of planned behavior (TPB), this study aims to explore the factors that may influence electric vehicles purchase intention of people in China. Data were collected through the biggest online survey site named “Wen Juan Xing” in China. Four hundred and forty-eight participants responded the survey yielded a sample size of n = 448. PLS-SEM technique was used to analyze the data and to test the hypotheses. The findings in this study show that attitude towards buying electric vehicles, subjective norms, and environmental knowledge positively affect the electric vehicles purchase intention of people. Meanwhile, environmental concern mediated the relationship between environmental knowledge, subjective norms, collectivism, perceived behavioral control and electric vehicles purchase intention; while attitude towards green advertising moderated the relationship between environmental knowledge and electric vehicles purchase intention. In addition, female consumers were found to have higher electric vehicle purchase intention than male consumers. Implications of the research findings are discussed.

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Authors and Affiliations

  1. UCSI Graduate Business School, Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia

    Ling Ming Wu, Jason Wai Chow Lee, Yet Mee Lim & Chuen Khee Pek

Authors
  1. Ling Ming Wu
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  2. Jason Wai Chow Lee
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  3. Yet Mee Lim
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  4. Chuen Khee Pek
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Editor information

Editors and Affiliations

  1. The British University in Dubai, Dubai, United Arab Emirates

    Mostafa Al-Emran

  2. Universiti Teknologi Malaysia, Skudai, Johor, Malaysia

    Mohammed A. Al-Sharafi

  3. Al Buraimi University College, Al Buraimi, Oman

    Mohammed N. Al-Kabi

  4. The British University in Dubai, Dubai, United Arab Emirates

    Khaled Shaalan

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Wu, L.M., Lee, J.W.C., Lim, Y.M., Pek, C.K. (2022). The Predictors of Electric Vehicles Adoption: An Extended Theory of Planned Behavior. In: Al-Emran, M., Al-Sharafi, M.A., Al-Kabi, M.N., Shaalan, K. (eds) Proceedings of International Conference on Emerging Technologies and Intelligent Systems. ICETIS 2021. Lecture Notes in Networks and Systems, vol 299. Springer, Cham. https://doi.org/10.1007/978-3-030-82616-1_43

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