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Predicting the Adoption of Mobile Banking Practices Among Bangladeshi Millennial’s

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Proceedings of International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 299))

Abstract

This study explored the effect of performance expectancy (PE), effort expectancy (EE), social influence (SI), lifestyle compatibility (LC), and perceived trust (PT) on intention to adopt mobile banking (IMB), as well as the effect of facilitating conditions (FC) and intention on the adoption of mobile banking (AMB) among Bangladeshi millennials. Additionally, this study investigated the moderating effect of age, gender, and education level of Bangladeshi millennials under the premises of the unified theory of acceptance and use of technology (UTAUT) model. Upon adopting the cross-sectional research design, quantitative data were gathered from 312 Bangladeshi millennials via online survey. The study outcomes revealed that SI, LC, and PT displayed significantly positive effect on IMB, as well as for the effect of FC and intention on AMB. Additionally, IMB appeared to mediate the linkages of SI, LC, and PT with AMB. The findings revealed that gender moderated the relationship between SI and IMB. In promoting green financial services and fostering economic growth through mass AMB practices in Bangladesh, the government and its financial service providers should highlight on the benefits of using MB practices, as well as information security related details, to build trust among Bangladeshi millennials.

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Author information

Authors and Affiliations

  1. Faculty of Business and Management, UCSI University, 56000, Kuala Lumpur, Malaysia

    Swapnil Violet Dias & Abdullah Al Mamun

  2. South Asia School of Business, University of South Asia, 1212, Dhaka, Bangladesh

    Md Kausar Alam

  3. Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, 16100, Kota Bharu, Malaysia

    Noor Raihani Zainol

Authors
  1. Swapnil Violet Dias
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  2. Abdullah Al Mamun
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  3. Md Kausar Alam
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  4. Noor Raihani Zainol
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Corresponding author

Correspondence to Abdullah Al Mamun .

Editor information

Editors and Affiliations

  1. The British University in Dubai, Dubai, United Arab Emirates

    Mostafa Al-Emran

  2. Universiti Teknologi Malaysia, Skudai, Johor, Malaysia

    Mohammed A. Al-Sharafi

  3. Al Buraimi University College, Al Buraimi, Oman

    Mohammed N. Al-Kabi

  4. The British University in Dubai, Dubai, United Arab Emirates

    Khaled Shaalan

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Dias, S.V., Al Mamun, A., Alam, M.K., Zainol, N.R. (2022). Predicting the Adoption of Mobile Banking Practices Among Bangladeshi Millennial’s. In: Al-Emran, M., Al-Sharafi, M.A., Al-Kabi, M.N., Shaalan, K. (eds) Proceedings of International Conference on Emerging Technologies and Intelligent Systems. ICETIS 2021. Lecture Notes in Networks and Systems, vol 299. Springer, Cham. https://doi.org/10.1007/978-3-030-82616-1_37

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