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Empirical Research on the Influence Factors of E-commerce Adoption Among E-commerce Companies in Vietnam

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Global Changes and Sustainable Development in Asian Emerging Market Economies Vol. 1

Abstract

This research examines the technological, organizational, and environmental factors that affect e-commerce adoption in Vietnam generally as well as B2B, B2C, and P2P model particularly. The TOE framework is implemented in order to investigate the degree of impact of these e-commerce adoption factors. This is a qualitative research, which uses the interview method to collect data. There are five participants from four companies in the interviews. After collecting data, ‘template analysis’ is used to analyse the effects of e-commerce adoption factors. The finding suggests that the companies should focus on the relative advantage, compatibility, complexity, trialability, top management support, size of company, strategic orientation, competitive environment, supplier and buyer pressure, and government support. Furthermore, these factors will affect different e-commerce models in different degrees. This research does not only provide a comprehensive picture of the e-commerce adoption in Vietnam market but also a deep insight view of the entire market and different e-commerce models.

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Acknowledgments

The author would first like to thank Prof. David Pickernell of the Business and Law Department at The University of Portsmouth, who consistently allowed this paper to be author’s own work but steered him in the right direction whenever he thought the author needed it.

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Authors and Affiliations

  1. Hanoi University, Hanoi, Vietnam

    Duong Nguyen Huu Thi Thuy

  2. FPT University, Hanoi, Vietnam

    Duong Nguyen Huu Thi Thuy

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Editors and Affiliations

  1. University of Economics and Business, Vietnam National University, Hanoi City, Vietnam

    An Thinh Nguyen

  2. Vlaamse Instelling voor Technologisch Onderzoek (VITO), Keerbergen, Belgium

    Luc Hens

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Thuy, D.N.H.T. (2022). Empirical Research on the Influence Factors of E-commerce Adoption Among E-commerce Companies in Vietnam. In: Nguyen, A.T., Hens, L. (eds) Global Changes and Sustainable Development in Asian Emerging Market Economies Vol. 1. Springer, Cham. https://doi.org/10.1007/978-3-030-81435-9_23

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