Abstract
Cultural mediation is a process of conveying meanings in society and consumer-goods are their carrying vehicles. This essay addresses the movement of meanings between the culturally constituted world and cultural artefacts. It clarifies this process through the analysis of brands’ roles in conveying messages. Our methodological perspective approaches a semiotic reading, a trend analysis and a hermeneutical interpretation of a case study in light of the Movement of Meaning Model. The developed conceptual framework contributes to the understanding of the flow of meanings in culture from consumer goods to the culturally constituted world; the role of consumer goods as mediators; and to correlate consumer-goods with socio-cultural trends. The process shows relevant results for understanding cultural mediation; how meanings are articulated within society; and the role of brands when transporting meanings.
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Lobo, T., Cantú, W.A., Gomes, N.P. (2021). A Cultural Mediation of Meanings Between Consumer-Goods, Trends and the Culturally Constituted World. In: Shin, C.S., Di Bucchianico, G., Fukuda, S., Ghim , YG., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2021. Lecture Notes in Networks and Systems, vol 260. Springer, Cham. https://doi.org/10.1007/978-3-030-80829-7_71
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