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How Microcredit Supports the Employability in the New Normal Era? A Study on Rural Backdrop of India

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New Business Models in the Course of Global Crises in South Asia

Abstract

The study seeks to foster fresh empirical evidence on how microfinance institutions can act as a saviour in the pandemic crisis. In today’s time, the outspread of corona bringing up many negative consequences into our lifestyle. We are bound to adopt the new normal lifestyle to sustain in this crisis. Among other changes beyond health, unemployment or losing of job emerges as an intimidating issue in world economy. Microfinance institution with its social service motive can show the way to venture into self-income opportunities and help to generate employment for others. This study observes the outreach of MFIs in two blocks of Purulia and their involvement into employment generation. Composed of 300 borrowers and applying multiple regressions, this study shows that employment generation has a positive association with the micro ventures.

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Author information

Authors and Affiliations

  1. Department of Management Studies, Bengal Institute of Science & Technology, Purulia, India

    Srimoyee Datta

  2. Department of Commerce, Vidyasagar University, Midnapore, West Bengal, India

    Tarak Nath Sahu

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  1. Srimoyee Datta
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  2. Tarak Nath Sahu
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Editor information

Editors and Affiliations

  1. Department of Management Science, University of Sfax and University of Carthage, Sfax, Tunisia

    Amina Omrane

  2. Department of Business Administration, Vidyasagar University, West Bengal, India

    Sudin Bag

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Datta, S., Sahu, T.N. (2021). How Microcredit Supports the Employability in the New Normal Era? A Study on Rural Backdrop of India. In: Omrane, A., Bag, S. (eds) New Business Models in the Course of Global Crises in South Asia. Springer, Cham. https://doi.org/10.1007/978-3-030-79926-7_14

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