Abstract
Although Creativity, Design and Design Thinking appear frequently in popular and business contexts, the terms are often confused. Even in the design and management communities several doubts remain about the concepts behind these terms, since they overlap, complement and sometimes contradict each other. This article seeks to throw light on the interconnected and intimate ménage à trois, which is the dynamic from which Innovation arises. In the analysis of the relationship between the three concepts, other terms such as Creative Thinking and Design Creativity are introduced, and the systemic perspective of Creativity and Design is discussed. The systemic approach shows that the designer/creative professional is not the only decisive element for a successful innovation. The cultural domain, the working environment and the form society judge new products must also be taken into account. At the end of the article some challenges and opportunities for Business and Design Education are identified.
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Tschimmel, K. (2022). Creativity, Design and Design Thinking—A Human-Centred ménage à trois for Innovation. In: Raposo, D., Neves, J., Silva, J. (eds) Perspectives on Design II. Springer Series in Design and Innovation , vol 16. Springer, Cham. https://doi.org/10.1007/978-3-030-79879-6_1
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