Ecological Vector of Social Responsibility in Energy Companies

Abstract

The article analyzes the relationship between the development of large energy business, and the concept of sustainable development in modern conditions. The main aspects of social and ethical marketing are discussed and its significance for modern business is revealed. The modern concepts of sustainable development and corporate social responsibility and their interdependence are analyzed, the characteristics of the fundamental international documents in this area are given. Socio-ethical marketing is becoming an essential tool of corporate social responsibility. In turn, corporate social responsibility is the main contribution of large business in the implementation of the concept of sustainable development, especially for companies in the oil and gas sector. A prerequisite for the sustainable development of a business is the adoption of targeted programs for its development, including plans for all divisions of the company to achieve target indicators (in the social, economic and ecological areas), ensuring the stability of the company’s functioning, as well as continuous monitoring of their implementation. Special attention is paid to the problems of environmental pollution by energy companies, alternative electric power industry, as well as the analysis of non-financial reporting. In the conclusion, the participation of large Russian businesses in the implementation of the concept of sustainable development and the introduction of the basic principles of social marketing into their activities is discussed.