Abstract
The development strategy of the tourism industry is based on the need to attract international tourist flows. Border regions often act as a springboard for promoting international tourism within a country. The more tourist opportunities a region has, the more stable and diversified external tourist flows are. The Kaliningrad region, as a seaside region, has historically specialized in coastal and health tourism. It has a rich cultural, historical and natural tourist potential, which is used only by the local population and is practically not known to international tourists. Modern technologies make it possible to expand tourism opportunities of the region, to offer new tourism products and services, and involve new groups of the local population in tourist activities. People with disabilities is one of the groups benefiting from technological advancement in the tourism industry. New technologies in tourism (first of all, virtual excursion tours) can ensure the implementation of environmental approaches, in which unique natural, cultural and historical objects of the region can be explored without any increase in the anthropogenic load on them. New technologies in tourism create conditions for the transformation of tourist services and products. The authors describe stages of the development of technology-based tourist products—excursion routes designed for different target groups of tourists. The article shows that only larger actors can afford designing virtual tours using augmented reality (AR) since it requires significant financial resources. The Kaliningrad region, benefiting from the funds of the Poland-Russia 2014–2020 Cross-Border Cooperation Programme, is now creating a technology-based tourism product. This new type of product will allow the region to preserve natural sites, attract investments and restore its rich historical and cultural heritage. The project will facilitate the further improvement of the social and economic situation in the region and will contribute to the stability of border areas.
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Belova, A.V., Belov, N., Gumeniuk, I. (2021). Modern Technologies in Tourism as a Tool to Increase International Tourism Attractiveness and Sustainable Development of the Kaliningrad Region. In: Leal Filho, W., Krasnov, E.V., Gaeva, D.V. (eds) Innovations and Traditions for Sustainable Development. World Sustainability Series. Springer, Cham. https://doi.org/10.1007/978-3-030-78825-4_22
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