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Marketing and Advertising of E-Cigarettes and Pathways to Prevention

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Electronic Cigarettes and Vape Devices

Abstract

Vaping and e-cigarette use have been driven by highly effective marketing and advertising tactics, recruiting new users with innovative vaping products that have disrupted the tobacco industry. Prevention of e-cigarette and vaping initiation requires a multipronged approach including policy approaches to restrict youth access to tobacco, policies to reduce the impact of marketing including advertising bans, mass media campaigns, and statewide, community-wide, and school-based programs that educate and change social norms around tobacco use. Tobacco prevention is possible, and our first tobacco-free generation within reach if the trend can be reversed on the current epidemic of vaping among youth.

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Authors and Affiliations

  1. Department of Pediatrics, Children’s Hospital at Dartmouth-Hitchcock, Lebanon, NH, USA

    Susanne E. Tanski

  2. C. Everett Koop Institute, Lebanon NH USA and the Cancer Population Sciences Program, Norris Cotton Cancer Center, Lebanon, NH, USA

    Susanne E. Tanski

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  1. Susanne E. Tanski
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Correspondence to Susanne E. Tanski .

Editor information

Editors and Affiliations

  1. Pediatrics, University of Alabama at Birmingham, Birmingham, AL, USA

    Susan Chu Walley

  2. Pediatrics, Icahn School of Medicine at Mount Sinai, New York, NY, USA

    Karen Wilson

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Tanski, S.E. (2021). Marketing and Advertising of E-Cigarettes and Pathways to Prevention. In: Walley, S.C., Wilson, K. (eds) Electronic Cigarettes and Vape Devices . Springer, Cham. https://doi.org/10.1007/978-3-030-78672-4_8

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  • DOI: https://doi.org/10.1007/978-3-030-78672-4_8

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-78671-7

  • Online ISBN: 978-3-030-78672-4

  • eBook Packages: MedicineMedicine (R0)

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