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Game Analytics—Business Impact, Methods and Tools

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Developments in Information & Knowledge Management for Business Applications

Part of the book series: Studies in Systems, Decision and Control ((SSDC,volume 377))

Abstract

The gaming business has developed into a prosperous digital business segment with exceptional business prospects during recent years and has evolved into a considerable economic sector. Hence, this contribution outlines the relevance and potential of game analytics in the context of gaming business. We identify and discuss crucial aspects of analytical and predictive models for free to play (F2P) business models. Based on a literature review we analyze several business issues where game analytics may provide major benefit. Besides identifying motivations for small and medium sized game developers to use game analytic tools, we furthermore introduce six studies, which discuss churn prediction models in F2P games, as well as four studies on prediction of customers’ lifetime value. Emphasis is laid on methods, metrics and tools in game analytics, such as player churn prediction and customer lifetime value (CLV) prediction, and their functionalities.

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Authors and Affiliations

  1. University of Vienna, Oskar Morgenstern Platz 1, 1090, Vienna, Austria

    Rober Flunger, Andreas Mladenow & Christine Strauss

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  1. Rober Flunger
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  2. Andreas Mladenow
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  3. Christine Strauss
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Correspondence to Andreas Mladenow or Christine Strauss .

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Editors and Affiliations

  1. Department of Information Systems, Faculty of Management, Comenius University, Bratislava, Slovakia

    Natalia Kryvinska

  2. Institute of Information Technology, Lodz University of Technology, Łódź, Poland

    Aneta Poniszewska-Marańda

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Flunger, R., Mladenow, A., Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. In: Kryvinska, N., Poniszewska-Marańda, A. (eds) Developments in Information & Knowledge Management for Business Applications . Studies in Systems, Decision and Control, vol 377. Springer, Cham. https://doi.org/10.1007/978-3-030-77916-0_19

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