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UX Design for Automated Driving: Industry Perspective

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User Experience Design in the Era of Automated Driving

Abstract

Automated driving is transforming the driving experience in the 21st-century vehicle. As a result, interacting with in-vehicle information systems, infotainment, in-car productivity or social interactions and real-life experiences with other passengers in the car, are slowly emerging as primary activities. UX researchers focus more and more on the users not only by developing products and services for them and enhancing their experiences but also actively involving them in co-designing for their own experience. Our research with designers inside the automotive industry suggests that the industry is exceptionally traditional regarding the methods and tools used to design and evaluate interactive experiences in comparison to other domains. In this chapter, we will report on the limitations of the industry in comparison to academia. Besides, we will report on the needs of the automotive UX practitioners and discuss the state of the art methods and tools that are most valued in the automotive industry.

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Correspondence to Stavros Tasoudis .

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Tasoudis, S., Riener, A. (2022). UX Design for Automated Driving: Industry Perspective. In: Riener, A., Jeon, M., Alvarez, I. (eds) User Experience Design in the Era of Automated Driving. Studies in Computational Intelligence, vol 980. Springer, Cham. https://doi.org/10.1007/978-3-030-77726-5_11

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