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The Relationship Between the Government’s Official Facebook Pages and Healthcare Awareness During Covid-19 in Jordan

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Advances in Data Science and Intelligent Data Communication Technologies for COVID-19

Part of the book series: Studies in Systems, Decision and Control ((SSDC,volume 378))

Abstract

Today new trends in new media and advertising have revolutionized the whole world. Social media have enabled health sectors to access the potential audience and persuade them effectively. In this regard, coronavirus is currently a prevalent disease as it is disseminated with great speed and a distinct composition in 2020. In addition, many people are still unaware of its severity and lack any relevant information and this is burdening the healthcare system, especially in Jordan. This chapter aims to explore the role of Facebook in health awareness concerning Covid-19 in Jordan. It has adopted the descriptive approach, using a content-analysis form that consists of main categories and sub-topics carefully selected to analyze three Facebook pages for the official Jordanian institutions. These Facebook pages are directly linked to Covid-19, namely: The Prime Ministry, the Ministry of Health, and the Crisis Management Center (CMC). The study analyzed their posts regarding Covid-19 awareness during the period from April 1, 2020 to April 30, 2020. Through the analysis process, six topics were revealed in terms of health awareness: its attractive approach, source of information, factors, size of interaction, and method of presentation and language. The success of using Facebook for Covid-19 awareness requires that other official institutions raise their level of Facebook use in solving different issues, guiding citizens as to how the work is done through it and strengthening the partnership between official institution and citizens through this network. This opens the door to further research that independently addresses awareness topics and analyses of other Facebook pages to reveal more about Covid-19 and to more studies addressing the use of official institutions’ pages by social media to spread awareness of the current health crisis worldwide.

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Author information

Authors and Affiliations

  1. University of Petra, Amman, Jordan

    Zeyad Mahmoud Al-Shakhanbeh

  2. Department of Radio and Television, Mass Communication College, Yarmouk University, Irbid, Jordan

    Mohammed Habes

Authors
  1. Zeyad Mahmoud Al-Shakhanbeh
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  2. Mohammed Habes
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Editor information

Editors and Affiliations

  1. Faculty of Computers and Artificial Intelligence, Cairo University, Giza, Egypt

    Aboul-Ella Hassanien

  2. Department of Computer Engineering, MISR Higher Institute for Engineering and Technology, Mansoura, Egypt

    Sally M. Elghamrawy

  3. Faculty of Electrical Engineering and Computer Science, VŠB-TU Ostrava, Ostrava, Czech Republic

    Ivan Zelinka

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Al-Shakhanbeh, Z.M., Habes, M. (2022). The Relationship Between the Government’s Official Facebook Pages and Healthcare Awareness During Covid-19 in Jordan. In: Hassanien, AE., Elghamrawy, S.M., Zelinka, I. (eds) Advances in Data Science and Intelligent Data Communication Technologies for COVID-19. Studies in Systems, Decision and Control, vol 378. Springer, Cham. https://doi.org/10.1007/978-3-030-77302-1_12

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