Abstract
According to the traditional economics, the price that a person is willing to pay for an item should be uniquely determined by the value that this person will get from this item, it should not depend, e.g., on the asking price proposed by the seller. In reality, the price that a person is willing to pay does depend on the asking price; this is known as the anchoring effect. In this paper, we provide a natural justification for the empirical formula that describes this effect.
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Acknowledgments
This work was supported in part by the US National Science Foundation grants 1623190 (A Model of Change for Preparing a New Generation for Professional Practice in Computer Science) and HRD-1242122 (Cyber-ShARE Center of Excellence).
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Bokati, L., Kreinovich, V., Van Le, C. (2022). How to Explain the Anchoring Formula in Behavioral Economics. In: Ngoc Thach, N., Ha, D.T., Trung, N.D., Kreinovich, V. (eds) Prediction and Causality in Econometrics and Related Topics. ECONVN 2021. Studies in Computational Intelligence, vol 983. Springer, Cham. https://doi.org/10.1007/978-3-030-77094-5_3
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DOI: https://doi.org/10.1007/978-3-030-77094-5_3
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