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Digital Strategies: A Systematic Literature Review

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Proceedings of the International Conference on Artificial Intelligence and Computer Vision (AICV2021) (AICV 2021)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1377))

Abstract

This study aims to demonstrate a comprehensive view of digital strategies as a key enabling of organization digital transformation success. A systematic literature review of 40 related studies, including five dimensions of digital strategies, analyzed. Findings show that dimensions considered in both studies models a few studies link business model digital capabilities and strategies. This review demonstrates that research about digital transformation governance and digitization performance management is limited and requires more attention by research in the future.

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Authors and Affiliations

  1. Department of Management, College of Business Administration, University of Sharjah, Sharjah, United Arab Emirates

    Alaa Ahmad & Muhammad Turki Alshurideh

  2. Department of Marketing, School of Business, The University of Jordan, Amman, Jordan

    Muhammad Turki Alshurideh

  3. Department of Business Administration, Faculty of Economics and Administrative Sciences, The Hashemite University, Zarqa, Jordan

    Muhammad Turki Alshurideh & Barween H. Al Kurdi

  4. Skyline University College, Sharjah, UAE

    Haitham M. Alzoubi

Authors
  1. Alaa Ahmad
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  2. Muhammad Turki Alshurideh
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  3. Barween H. Al Kurdi
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  4. Haitham M. Alzoubi
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Corresponding author

Correspondence to Muhammad Turki Alshurideh .

Editor information

Editors and Affiliations

  1. Information Technology Department, Faculty of Computers and Artificial Intelligence, Cairo University, Giza, Egypt

    Aboul Ella Hassanien

  2. Faculty of Sciences and Techniques, Hassan 1st University, Settat, Morocco

    Abdelkrim Haqiq

  3. School of Medicine, University of Missouri, Columbia, MO, USA

    Peter J. Tonellato

  4. ISAE-ENSMA, Futuroscope Chasseneuil Cedex, France

    Ladjel Bellatreche

  5. British University Vietnam, Hung Yen, Vietnam

    Sam Goundar

  6. Faculty of Computers and Artificial Intelligence, Benha University, Benha, Egypt

    Ahmad Taher Azar

  7. NEST Research Group, ENSEM, Hassan II University of Casablanca, Casablanca, Morocco

    Essaid Sabir

  8. High National School for Computer Science and Systems Analysis (ENSIAS), Mohammed V University, Rabat, Morocco

    Driss Bouzidi

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Ahmad, A., Alshurideh, M.T., Al Kurdi, B.H., Alzoubi, H.M. (2021). Digital Strategies: A Systematic Literature Review. In: Hassanien, A.E., et al. Proceedings of the International Conference on Artificial Intelligence and Computer Vision (AICV2021). AICV 2021. Advances in Intelligent Systems and Computing, vol 1377. Springer, Cham. https://doi.org/10.1007/978-3-030-76346-6_71

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