Skip to main content

Bowers of Persuasion: Toward a Posthuman Visual Rhetoric

  • Chapter
  • First Online:
Posthumanist Perspectives on Literary and Cultural Animals

Part of the book series: Second Language Learning and Teaching ((ILC))

  • 551 Accesses

Abstract

In 1992, classics scholar George Kennedy proposed that rhetoric existed pre-speech and was present in all-animal life. As visual rhetoric increases in popularity as an area of study, another question emerges: Is visual rhetoric present in non-human animal life? In the natural sciences, the question of bowerbird artistry has been debated for years. The Vogelkop bowerbird, as depicted in the popular BBC Life series, provides an avenue to explore the possibility of bowerbird agency in crafting texts of visual rhetoric. Weaving observations from the documentary with critical tools and frameworks, while continuously embedding research from the natural sciences, this manuscript offers a posthuman, interdisciplinary approach that illuminates the possibility of nonhuman animal visual rhetoric by exploring the aesthetic choices, cultural preferences, and communicative purposes of the Vogelkops’ bowers. Visual rhetoric offers posthuman studies an area of study that focuses on how creatures—humans and nonhumans—exhibit agency in their embodied lives. A posthuman perspective of visual rhetoric allows for a study of the vast and rich study of the history and diversity of visual rhetoric, and encountering the bowers, even through documentary footage, may afford viewers a moment of epiphany that encourages ecological mindedness.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • BBC. (2009, November 29). Life—The Vogelkop bowerbird: Nature’s great seducer [Video file]. Retrieved from https://www.youtube.com/watch?v=E1zmfTr2d4c&t=178s

  • BBC. (2009, September 18). Life-birds [Television series episode 5] [Press release]. Retrieved from http://www.bbc.co.uk/pressoffice/pressreleases/stories/2009/09_september/18/life7.shtml

  • Borgia, G. (1985). Bower quality, number of decorations and mating success of male satin bowerbirds (Ptilonorhynchus violaceus): An experimental analysis. Animal Behaviour, 33(1), 266–271.

    Article  Google Scholar 

  • Broadcasters’ Audience Research Board (BARB). (2018). Weekly top 30 programs. Retrieved from https://www.barb.co.uk/viewing-data/weekly-top-30/?_s=4

  • Calarco, M. (2015). Thinking through animals. Stanford Briefs.

    Google Scholar 

  • Darwin, C. (1879). The descent of man. John Murray.

    Google Scholar 

  • Davis, D. (2011). Creaturely rhetorics. Philosophy and Rhetoric, 44(1), 88–94.

    Article  Google Scholar 

  • de Waal, F. (2009). The age of empathy: Nature’s lessons for a kinder society. Random House.

    Google Scholar 

  • Despret, V. (2016). What would animals say if we asked the right questions? University of Minnesota Press.

    Book  Google Scholar 

  • Diamond, J. M. (1986). Animal art: Variation in bower decorating style among male bowerbirds Amblyornis inornatus. Proceedings of the National Academy of Sciences, 83(9), 3402–3406.

    Article  Google Scholar 

  • Foss, S. (2004). Framing the study of visual rhetoric: Toward a transformation of rhetorical theory. In C. A. Hill & M. Helmers (Eds.), Defining visual rhetorics (pp. 303–314). Routledge.

    Google Scholar 

  • Frith, C. B., & Frith, D. W. (2004). The bowerbirds: Ptilonorhynchidae. Oxford University Press.

    Google Scholar 

  • Gilliard, E. T. (1969). Birds of paradise and bower birds. Weidenfeld and Nicholson.

    Google Scholar 

  • Gruber, D. R. (2018). Multiple rhetoric animals. In K. Bjørkdahl & A. C. Parrish (Eds.), Rhetorical animals: Boundaries of the human in the study of persuasion (pp. 3–22). Lexington Books.

    Google Scholar 

  • Haraway, D. J. (2016). Staying with the trouble: Making kin in the Chthulucene. Duke University Press.

    Book  Google Scholar 

  • Hawhee, D. (2011). Toward a bestial rhetoric. Philosophy and Rhetoric, 44(1), 81–87.

    Article  Google Scholar 

  • Hawhee, D. (2015). Rhetoric’s sensorium. Quarterly Journal of Speech, 101(1), 2–17.

    Article  Google Scholar 

  • Iredale, T. (1950). Birds of paradise and bowerbirds. Georgian House.

    Google Scholar 

  • Kelley, L. A., & Endler, J. A. (2012). Illusions promote mating success in great bowerbirds. Science, 335, 335–338.

    Article  Google Scholar 

  • Kennedy, G. (1992). A hoot in the dark: The evolution of general rhetoric. Philosophy and Rhetoric, 25(1), 1–21.

    Google Scholar 

  • Khan, U. (2009, July 10). David Attenborough Life series goes deeper than ever into the world of the wild. The Telegraph. Retrieved from https://www.telegraph.co.uk/news/earth/earthnews/5795325/BBC-David-Attenborough-Life-series-goes-deeper-than-ever-into-world-of-the-wild.html

  • Kress, G. R., & van Leeuwen, T. (2006). Reading images: The grammar of visual design (2nd ed.). Routledge.

    Book  Google Scholar 

  • Kusmierski, R., Borgia, G., Uy, A. & Crozier, R. H. (1997). Labile evolution of display traits in bowerbirds indicates reduced effects of phylogenetic constraint. Proceedings of the Royal Society of London. B, Biological Sciences, 264(1380), 307–313.

    Google Scholar 

  • Lennard, N. & Wolfe, C. (2017, January 9). Is humanism really humane? New York Times. Retrieved from https://www.nytimes.com/2017/01/09/opinion/is-humanism-really-humane.html

  • Madden, J. R., & Balmford, A. (2004). Spotted bowerbirds Chlamydera maculata do not prefer rare or costly bower decorations. Behavioral Ecology and Sociobiology, 55(6), 589–595.

    Article  Google Scholar 

  • Marchesini, R. (2015). Against anthropocentrism. Non-human otherness and the post-human project. NanoEthics, 9(1), 75–84.

    Google Scholar 

  • Marchesini, R. (2017). Over the human: Post-humanism and the concept of animal epiphany. Springer.

    Book  Google Scholar 

  • Marshall, A. J. (1954). Bower-birds. University Press, Oxford.

    Book  Google Scholar 

  • Muckelbauer, J. (2011). Domesticating animal theory. Philosophy and Rhetoric, 44(1), 95–100.

    Article  Google Scholar 

  • Mucklebauer, J. (2016). Implicit paradigms of rhetoric: Aristotelian, cultural, and heliotropic. In S. Barnett & C. Boyle (Eds.), Rhetoric, through everyday things (pp. 30–41). University of Alabama Press.

    Google Scholar 

  • Olson, L. C., Finnegan, C. A., & Hope, D. S. (2008). Visual rhetoric in communication: Continuing questions and contemporary issues. In L. C. Olson, C. A. Finnegan, & D. S. Hope (Eds.), Visual rhetoric: A reader in communication and American culture (pp. 1–14). Sage.

    Google Scholar 

  • Peterson, V. V. (2001). The rhetorical criticism of visual elements: An alternative to Foss’s schema. Southern Journal of Communication, 67(1), 19–32.

    Article  Google Scholar 

  • Prum, R. O. (2017). The evolution of beauty: How Darwin’s forgotten theory of mate choice shape the animal world—and us. Anchor Books.

    Google Scholar 

  • Reilly, J. (2018). The ascent of birds: How modern science is revealing their story. Pelagic Publishing.

    Google Scholar 

  • Ryan, M. J. (2018). A taste for the beautiful: The evolution of attraction. Princeton University Press.

    Book  Google Scholar 

  • Seegert, N. (2014). Play of sniffication: Coyotes sing in the margins. Philosophy and Rhetoric, 47(2), 158–178.

    Article  Google Scholar 

  • Uy, J. A. C., & Borgia, G. (2000). Sexual selection drives rapid divergence in bowerbird display traits. Evolution, 54(2), 273–278.

    Article  Google Scholar 

  • Urpeth, J. (2012). Animal becomings. In P. Atterton (Ed.), Animal Philosophy: Ethics and Identity (pp. 101–110). Continuum.

    Google Scholar 

  • Uy, J. A. C., Patricelli, G. L., & Borgia, G. (2001). Complex mate searching in the satin bowerbird Ptilonorhynchus violaceus. American Naturalist, 158(5), 530–542.

    Article  Google Scholar 

  • Watanabe, S. (2010). Pigeons can discriminate “good” and “bad” paintings by children. Animal Cognition, 13(1), 75–85.

    Article  Google Scholar 

  • Watanabe, S. (2011). Discrimination of painting style and quality: Pigeons use different strategies for different tasks. Animal Cognition, 14(6), 797–808.

    Article  Google Scholar 

  • Watanabe, S., Sakamoto, J., & Wakita, M. (1995). Pigeons’ discrimination of paintings by Monet and Picasso. Journal of the Experimental Analysis of Behavior, 63(2), 165–174.

    Article  Google Scholar 

  • Wolfe, C. (2008). Introduction: Exposures. Philosophy and animal life (pp. 1–41). Columbia University Press.

    Google Scholar 

  • Zettl, H. (2016). Sight, sounds, motion: Applied media aesthetics. Wadsworth.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Rosenfeld, C. (2021). Bowers of Persuasion: Toward a Posthuman Visual Rhetoric. In: Maiti, K. (eds) Posthumanist Perspectives on Literary and Cultural Animals. Second Language Learning and Teaching(). Springer, Cham. https://doi.org/10.1007/978-3-030-76159-2_7

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-76159-2_7

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-76158-5

  • Online ISBN: 978-3-030-76159-2

  • eBook Packages: EducationEducation (R0)

Publish with us

Policies and ethics