Abstract
Business executives can be better at their jobs and become stronger, more ethical leaders by engaging with the craft of narrative. In particular, I will argue that using a practice-based narrative approach to consider point-of-view can give business leaders key insights that will prove significant in navigating stakeholder interests, as outlined in R Edward Freeman’s work on stakeholder theory. This chapter will begin by establishing key terms and concepts regarding stakeholder theory, before discussing parallels between narrative and business, and how they pertain to concepts of empathy, something critical to both fields. Then, I will advocate writing multiple point-of-view narratives as an empathetic strategy for navigating multiple stakeholder interests, paying particular attention to craft and discussing my own novel What the Ground Can’t Hold, told across five points-of-view. Through this analysis, I will pay attention to how understanding and enacting narrative craft inspired a deeper, more-empathetic engagement with contrasting points-of-view and highlight how this might be relevant to stakeholder theory. Then I will use a real-world example from the University of Wollongong to consider what this process might look in in practice.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Notes
- 1.
The Labour Party is one of two dominant political parties in Australia, with a history connected to workers’ rights and unionism.
References
Baker, Jordan. 2019. The $3.5 billion will, the instant millionaires … and what was left out. The Sydney Morning Herald, May 5, 2019. https://www.smh.com.au/education/the-3-5b-will-the-instant-millionaires-and-what-was-left-out-20190510-p51lws.html.
Charon, Rita, Nellie Hermann, and Michael Devlin. 2016. Close Reading and Creative Writing in Clinical Education: Teaching Attention, Representation, and Affiliation. Academic Medicine 91, no. 3 (March): 345–350. https://doi.org/10.1097/ACM.0000000000000827.
Clarsen, Georgine. 2019. Ramsay Centre: UOW fast-tracking to avoid scrutiny (Advocate 26 02). Advocate, July 26, 2019. http://www.nteu.org.au/article/Ramsay-Centre%3A-UOW-fast-tracking-to-avoid-scrutiny-%28Advocate-26-02%29-21460.
Cosgrove, Shady. 2009. WRIT101: Ethics of representation for creative writers. Pedagogy – Critical Approaches to Teaching Literature, Language, Composition, and Culture 9 (1, Winter): 134–141.
———. 2013. What the Ground Can’t Hold. Sydney: Picador Australia.
———. 2014. Getting my hands dirty: Research and writing. TEXT Creative Writing as Research III 27 (October): 1–8. http://www.textjournal.com.au/speciss/issue27/Cosgrove.pdf.
———. 2015. Masturbating with Prostitutes: Research and the realist novel. In Minding the gap: Writing across thresholds and fault lines, ed. Tom Conroy and Gail Pittaway, 7–16. Cambridge: Cambridge Scholars.
Delillo, Don. 1993. The Art of Fiction No. 135. Interview by Adam Begley. The Paris Review, no. 128. https://www.theparisreview.org/interviews/1887/don-delillo-the-art-of-fiction-no-135-don-delillo.
Flournoy, Angela. 2017. A Place to Call My Own. In Light the Dark, ed. Joe Fassler, 179–184. New York: Penguin.
Freeman, R. Edward. 2008. Ending the so-called Freidman-Freeman Debate. In Dialogue: Toward Superior Stakeholder Theory, eds. Bradley R. Agle, Thomas Donaldson, R. Edward Freeman, Michael C. Jensen, Ronald K. Mitchell, and Donna J. Wood. Business Ethics Quarterly 18, no. 2 (April): 153–190. JSTOR.
Freeman, R. Edward, and Robert A. Phillips. 2002. Stakeholder Theory: A Libertarian Defense. Business Ethics Quarterly 12, no. 3 (July): 331–349. JSTOR.
Freeman, R. Edward, Andrew C. Wicks, and Bidhan Parmar. 2004. Stakeholder Theory and ‘The Corporate Objective Revisited’. Organizational Science 15, no. 3 (May–June): 364–369. JSTOR.
Freeman, R. Edward, Laura Dunham, Gregory Fairchild, and Bidhan Parmar. 2015. Leveraging the Creative Arts in Business Ethics Teaching. Journal of Business Ethics 131, no. 3 (October): 519–526. JSTOR.
Gair, Susan. 2012. Haiku as a creative writing approach to explore empathy with social work students: A classroom-based inquiry. Social work: Journal of Poetry Therapy The Interdisciplinary Journal of Practice, Theory, Research and Education 25 (2): 69–82. https://doi.org/10.1080/08893675.2012.680717.
Hatem, David, and Emily Ferrara. 2001. Becoming a doctor: Fostering humane caregivers through creative writing. Patient Education and Counseling 45 no. 1 (October): 13–22. https://doi.org/10.1016/S0738-3991(01)00135-5.
Hunter, Fergus. 2019. Union launches court action to stop Wollongong University’s Ramsay degree. Sydney Morning Herald, April 10, 2019. https://www.smh.com.au/politics/federal/union-launches-court-action-to-stop-wollongong-university-s-ramsay-degree-20190410-p51cxk.html.
Jones, Thomas M., and A.C. Wicks. 1999. Convergent stakeholder theory. Academy of Management Review 24 (2): 206–221.
Keen, Suzanne. 2011. Readers’ Temperaments and Fictional Character. New Literary History 42, no. 2 (Spring): 295–314. JSTOR.
Kingsolver, Barbara. 2014. The Authorized Site. http://www.kingsolver.com/faq/about-writing.html. Accessed 24 Sept 2014.
Latifi, Agron. 2019a. Ramsay degree promotes racist view of white supremacy: Former UOW professor. Illawarra Mercury, May 17, 2019. https://www.illawarramercury.com.au/story/6129837/uows-ramsay-degree-promotes-racist-view-says-ex-professor/.
———. 2019b. UOW Academic Senate rejects Ramsay Centre approval Illawarra Mercury. Illawarra Mercury, March 20, 2019. https://www.illawarramercury.com.au/story/5965228/uow-academic-senate-rejects-ramsay-centre-approval/.
Leake, Eric. 2016. Writing Pedagogies of Empathy: As Rhetoric and Disposition. Composition Forum 34(Summer). https://files.eric.ed.gov/fulltext/EJ1113428.pdf. Accessed 22 May 2019.
Morson, Gary Saul. 2013. Prosaics and Other Provocations Empathy, Open Time, and the Novel. Boston: Academic Studies Press. JSTOR.
Nash, Laura L. 2002. Intensive Care for Everyone’s Least Favorite Oxymoron: Narrative in Business Ethics. Business Ethics Quarterly 10 no. 1 (January): 277–290. JSTOR.
Nykänen, Elise. 2017. Breaking the Ice, Freezing the Laughter Authorial Empathy, Reader Response, and the Kafkaesque Poetics of Guilt and Shame. In Writing Emotions: Theoretical Concepts and Selected Case Studies in Literature, ed. Ingeborg Jandl, Susanne Knaller, Sabine Schönfellner, and Gudrun Tockner. Bielefeld: Transcript Verlag. JSTOR.
Phelan, James. 2008. Narratives in Contest; Or, Another Twist in the Narrative Turn. PMLA 123, no. 1 (January): 166–175. JSTOR.
———. 2013. Narrative Ethics. In The Living Handbook of Narratology, ed. Peter Hühn. Hamburg: Hamburg University. http://www.lhn.uni-hamburg.de/article/narrative-ethics. Accessed 2 Jan 2019.
Phillips, Robert, R. Edward Freeman and Andrew C. Wicks. 2003. What Stakeholder Theory Is Not. Business Ethics Quarterly 13, no. 4 (October): 479–502. JSTOR.
Shapiro, Johanna, Lloyd Rucker, John R. Boker, and Désirée Lie. 2006. Point-of-View Writing: A Method for Increasing Medical Students’ Empathy, Identification and Expression of Emotion, and Insight. Education for Health 19, no. 1 (April): 96–105. https://doi.org/10.1080/13576280500534776
Tan, Amy. 2017. Pixel by Pixel. In Light the Dark, ed. Joe Fassler, 179–184. New York: Penguin.
University of Wollongong Web Site: https://www.uow.edu.au/about/governance/governance-structure/academic-senate/. Accessed on 13 Sept 2019.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2022 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Cosgrove, S. (2022). Stakeholder Theory and Narrative: Writing to Better Business Decisions. In: Dion, M., Freeman, R.E., Dmytriyev, S.D. (eds) Humanizing Business. Issues in Business Ethics, vol 53. Springer, Cham. https://doi.org/10.1007/978-3-030-72204-3_22
Download citation
DOI: https://doi.org/10.1007/978-3-030-72204-3_22
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-72203-6
Online ISBN: 978-3-030-72204-3
eBook Packages: Religion and PhilosophyPhilosophy and Religion (R0)