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Strategic Framework for Sustainable Enterprise Development

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Sustainable Development of Modern Digital Economy

Abstract

Purpose: The work is aimed at the formation of strategic foundations for the sustainable development of the enterprise. Design/methodology/approach: In order to take into account the experiences of both developed and developing countries in order to obtain universal results, the study is carried out using the example of G7 countries and BRICS countries using the correlation analysis method in 2020. Findings: It was shown that most factors have a contradictory effect on the sustainability of entrepreneurship development, on the basis of which a framework strategy for the sustainable development of the enterprise was drawn up. Originality/value: As a result of the research, the strategic basis for the sustainable development of the enterprise was determined. First, the essence of the sustainable development of the enterprise is justified, which consists in its ability to adapt to market conditions, resist the negative impact of internal and external changes, as well as the ability to maintain stability of market positions and develop in order to maintain commercial efficiency in the long term perspective. Second, the pronounced specificity of the influence of various factors on the sustainability of entrepreneurship development was revealed. Third, it has been proved that infrastructure (conditions for doing business) is the universal tool for managing sustainable enterprise development. Its correlation with the rate of economic growth in developed countries was (57.21%) and in developing countries (28.44%). It is noteworthy that this tool is available only for government regulation. Also, a universal conclusion was obtained regarding foreign competition, which clearly affects the sustainability of entrepreneurship development in a very negative way.

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Correspondence to Mannaba G. Rajabova .

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Rajabova, M.G., Makkaeva, R.SA., Mahluff, A. (2021). Strategic Framework for Sustainable Enterprise Development. In: Ragulina, J.V., Khachaturyan, A.A., Abdulkadyrov, A.S., Babaeva, Z.S. (eds) Sustainable Development of Modern Digital Economy. Research for Development. Springer, Cham. https://doi.org/10.1007/978-3-030-70194-9_4

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