Skip to main content
SpringerLink
Log in

Trusting Social Media News: Role of Social Influence and Emotions Using EEG as a Brain Imaging Tool

  • Conference paper
  • First Online:
Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation (TDIT 2020)

Part of the book series: IFIP Advances in Information and Communication Technology ((IFIPAICT,volume 618))

Included in the following conference series:

  • 1437 Accesses

Abstract

Social Networking Sites have been all-pervasive in our lives. With a staggering 296 billion social media users in India itself, social networking sites have a considerable impact in shaping the views and opinions of people. These platforms provide people to not only lend voices to the cause they care for but also enable them to remain regularly updated with the latest news stories related to the cause. However, how social media affect a user’s perception of a particular news feed item lacks clarity. In this paper, we analyze the trustworthiness of the widely circulated news feed items. Specifically, we examine the role of social influence and emotions in deciding social media users’ trustworthiness of feed items by conducting EEG experiments. By demonstrating how the perceived trustworthiness of social media feed items is affected by our neurobiology, our study has significant implications for both information systems research and management. The study also has implications for policymakers and society.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Aneez, Z., Neyazi, T.A., Kalogeropoulos, A., Nielsen, R.K.: Reuters Institute India digital news report. Reuters Institute for the Study of Journalism/India Digital News Report (2019). https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2019-03/India_DNR_FINAL.pdf

  • Barsade, S.G.: The ripple effect: emotional contagion and its influence on group behavior. Adm. Sci. Q. 47(4), 644–675 (2002)

    Article  Google Scholar 

  • Bayer, M., Sommer, W., Schacht, A.: Font size matters—emotion and attention in cortical responses to written words. PLoS ONE 7(5), e36042 (2012)

    Article  Google Scholar 

  • Berger, J.: Arousal increases social transmission of information. Psychol. Sci. 22(7), 891–893 (2011)

    Article  Google Scholar 

  • Berger, J., Milkman, K.L.: What makes online content viral? J. Mark. Res. 49(2), 192–205 (2012)

    Article  Google Scholar 

  • Bornstein, R.F.: Exposure and affect: over-view and meta-analysis of research, 1968-1987. Psychol. Bull. 106(2), 265–289 (1989)

    Google Scholar 

  • Chauhan, K., Pillai, A.: Role of content strategy in social media brand communities: a case of higher education institutes in India. J. Prod. Brand Manag. 22(1), 40–51 (2013)

    Google Scholar 

  • Cipresso, P., Serino, S., Gaggioli, A., Albani, G., Mauro, A., Riva, G.: Psychometric modeling of the pervasive use of Facebook through psychophysiological measures: stress or optimal experience? Comput. Hum. Behav. 49, 576–587 (2015)

    Article  Google Scholar 

  • Diakopoulos, N., Naaman, M.: Towards quality discourse in online news comments. In: Proceedings of the ACM 2011 Conference on Computer Supported Cooperative Work, pp. 133–142, March 2011

    Google Scholar 

  • Dimoka, A.: What does the brain tell us about trust and distrust? Evidence from a functional neuroimaging study. MIS Q., 373–396 (2010)

    Google Scholar 

  • Dong, S.Y., Kim, B.K., Lee, K., Lee, S.Y.: A preliminary study on human trust measurements by EEG for human-machine interactions. In: Proceedings of the 3rd International Conference on Human-Agent Interaction, pp. 265–268 (2015)

    Google Scholar 

  • Ellison, N.B., Steinfield, C., Lampe, C.: The benefits of Facebook “friends:” social capital and college students’ use of online social network sites. J. Comput.-Mediated Commun. 12(4), 1143–1168 (2007)

    Article  Google Scholar 

  • Forgas, J.P. (ed.): Affect in Social Thinking and Behavior. Psychology Press (2012)

    Google Scholar 

  • Fowler, J.H., Christakis, N.A.: Dynamic spread of happiness in a large social network: longitudinal analysis over 20 years in the Framingham Heart Study. BMJ 337 (2008)

    Google Scholar 

  • Gruzd, A.: Emotions in the twitterverse and implications for user interface design. AIS Trans. Hum.-Comput. Interact. 5(1), 42–56 (2013)

    Article  Google Scholar 

  • Harris, R.B., Paradice, D.: An investigation of the computer-mediated communication of emotions. J. Appl. Sci. Res. 3(12), 2081–2090 (2007)

    Google Scholar 

  • Hatfield, E., Cacioppo, J.T., Rapson, R.L.: Mechanisms of emotional contagion: I. Emotional mimicry/synchrony (1994)

    Google Scholar 

  • Haythornthwaite, C.: Social networks and Internet connectivity effects. Inf. Commun. Soc. 8(2), 125–147 (2005)

    Article  Google Scholar 

  • Heath, C.: Do people prefer to pass along good or bad news? Valence and relevance of news as predictors of transmission propensity. Organ. Behav. Hum. Decis. Process. 68(2), 79–94 (1996)

    Article  Google Scholar 

  • Holton, A.E., Lewis, S.C.: Journalists, social media, and the use of humor on Twitter. Electron. J. Commun. 21(1/2), 1–22 (2011)

    Google Scholar 

  • Johnson, T.J., Kaye, B.K.: The dark side of the boon? Credibility, selective exposure and the proliferation of online sources of political information. Comput. Hum. Behav. 29(4), 1862–1871 (2013)

    Google Scholar 

  • Joyce, E., Kraut, R.E.: Predicting continued participation in newsgroups. J. Comput.-Mediated Commun. 11(3), 723–747 (2006)

    Article  Google Scholar 

  • Kuan, K.K.Y., Zhong, Y., Chau, P.Y.K.: Informational and normative social influence in group-buying: evidence from self-reported and EEG data. J. Manag. Inf. Syst. 30(4), 151–178 (2014)

    Google Scholar 

  • Kim, A., Dennis, A.R.: Says who? The effects of presentation format and source rating on fake news in social media. MIS Q. 43(3), 1025–1039 (2019)

    Google Scholar 

  • Larson, R.W., Almeida, D.M.: Emotional transmission in the daily lives of families: a new paradigm for studying family process. J. Marriage Fam. 61(1), 5–20 (1999)

    Google Scholar 

  • Lee, Y.K., Back, K.J., Kim, J.Y.: Family restaurant brand personality and its impact on customer’s emotion, satisfaction, and brand loyalty. J. Hosp. Tourism Res. 33(3), 305–328 (2009)

    Article  Google Scholar 

  • Luminet IV, O., Bouts, P., Delie, F., Manstead, A.S., Rimé, B.: Social sharing of emotion following exposure to a negatively valenced situation. Cogn. Emot. 14(5), 661–688 (2000)

    Article  Google Scholar 

  • Moravec, P., Minas, R., Dennis, A.R.: Fake News on Social Media: People Believe What They Want to Believe When it Makes No Sense at All. Kelley School of Business Research Paper, pp. 18–87 (2018)

    Google Scholar 

  • Moturu, S.T., Liu, H.: Quantifying the trustworthiness of social media content. Distrib. Parallel Databases 29(3), 239–260 (2011)

    Article  Google Scholar 

  • Müller-Putz, G.R., Riedl, R., Wriessnegger, S.C.: Electroencephalography (EEG) as a research tool in the information systems discipline: foundations, measurement, and applications. Commun. Assoc. Inf. Syst. 37(1), 46 (2015)

    Google Scholar 

  • Oh, O., Agrawal, M., Rao, H.R.: Community intelligence and social media services: a rumor theoretic analysis of tweets during social crises. MIS Q. 407–426 (2013)

    Google Scholar 

  • Putnam, R.D.: Bowling Alone: The Collapse and Revival of American Community. Simon and Schuster (2000)

    Google Scholar 

  • Rheingold, H.: The Virtual Community: Homesteading on the Electronic Frontier. MIT Press (2000)

    Google Scholar 

  • Riedl, R., Hubert, M., Kenning, P.: Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers. MIS Q. 34(2), 397–428 (2010)

    Google Scholar 

  • Riedl, R., Mohr, P.N., Kenning, P.H., Davis, F.D., Heekeren, H.R.: Trusting humans and avatars: a brain imaging study based on evolution theory. J. Manag. Inf. Syst. 30(4), 83–114 (2014)

    Article  Google Scholar 

  • Riordan, M.A., Kreuz, R.J.: Emotion encoding and interpretation in computer-mediated communication: reasons for use. Comput. Hum. Behav. 26(6), 1667–1673 (2010)

    Article  Google Scholar 

  • Salehan, M., Kim, D.J.: Predicting the performance of online consumer reviews: a sentiment mining approach to big data analytics. Decis. Support Syst. 81, 30–40 (2016)

    Article  Google Scholar 

  • Shane, S.: The fake Americans Russia created to influence the election. N. Y. Times Polit. Sect. (2017). https://www.nytimes.com/2017/09/07/us/politics/russiafacebook-twitter-election.html

  • Stieglitz, S., Dang-Xuan, L.: Emotions and information diffusion in social media—sentiment of microblogs and sharing behavior. J. Manag. Inf. Syst. 29(4), 217–248 (2013)

    Article  Google Scholar 

  • Sy, T., Côté, S., Saavedra, R.: The contagious leader: impact of the leader’s mood on the mood of group members, group affective tone, and group processes. J. Appl. Psychol. 90(2), 295 (2005)

    Article  Google Scholar 

  • Takahashi, K.: Remarks on emotion recognition from bio-potential signals. In: 2nd International Conference on Autonomous Robots and Agents, pp. 186–191, December 2004

    Google Scholar 

  • Uslaner, E.M.: The Moral Foundations of Trust. Cambridge University Press (2002)

    Google Scholar 

  • Wakefield, R., Wakefield, K.: Social media network behavior: a study of user passion and affect. J. Strateg. Inf. Syst. 25(2), 140–156 (2016)

    Article  Google Scholar 

  • Wasserman, S., Faust, K.: Social Network Analysis: Methods and Applications, vol. 8. Cambridge University Press (1994)

    Google Scholar 

  • Witmer, H., Håkansson, P.: Social media and trust: a systematic literature review. J. Bus. Econ. 3, 6 (2015)

    Google Scholar 

Download references

Acknowledgment

Funding for this research work was provided by ICSSR’s IMPRESS Scheme for a Project titled “A Study on Trust, Social Influence, and Emotion in Social Media Context: Using EEG as a brain imaging tool”. Grant no.: IMPRESS/P2140/586/2018-19/ICSSR.

Author information

Authors and Affiliations

  1. Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, India

    Gaurav Dixit & Shristi Bose

Authors
  1. Gaurav Dixit
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Shristi Bose
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Gaurav Dixit .

Editor information

Editors and Affiliations

  1. Indian Institute of Management Tiruchirappalli, Tiruchirappalli, India

    Sujeet K. Sharma

  2. Swansea University, Swansea, UK

    Yogesh K. Dwivedi

  3. Indian Institute of Management Nagpur, Nagpur, India

    Bhimaraya Metri

  4. University of Bradford, Bradford, UK

    Nripendra P. Rana

Rights and permissions

Reprints and permissions

Copyright information

© 2020 IFIP International Federation for Information Processing

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Dixit, G., Bose, S. (2020). Trusting Social Media News: Role of Social Influence and Emotions Using EEG as a Brain Imaging Tool. In: Sharma, S.K., Dwivedi, Y.K., Metri, B., Rana, N.P. (eds) Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. TDIT 2020. IFIP Advances in Information and Communication Technology, vol 618. Springer, Cham. https://doi.org/10.1007/978-3-030-64861-9_41

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-64861-9_41

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-64860-2

  • Online ISBN: 978-3-030-64861-9

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Societies and partnerships

Search

Navigation