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Use of Social Media in Student Learning and Its Effect on Academic Performance

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New Horizons in Management, Leadership and Sustainability

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Abstract

With the advancement of the Internet, social media have become an integral part of our lives, impacting on every aspect of society, and especially in higher education. Thus, understanding the impact of social media on students’ academic performance is inevitable. Social media in higher education has been researched by many, but the impact on students’ academic performance has not been addressed sufficiently, particularly in Sri Lanka. Hence, the objective of this study is to examine the impact of social media on students’ academic performance. A comprehensive model has been formulated and validated using data collected from 320 undergraduates. The measurement model analysis provides adequate construct validity and reliability, and the structural model provides a good model fit. Of the ten hypotheses, nine are supported. The findings reveal that integrating social media in teaching and learning can assist in enhancing students’ academic performance.

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Authors and Affiliations

  1. Department of Information Technology, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Nugegoda, Sri Lanka

    G. D. T. D. Chandrasiri & S. M. Samarasinghe

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  1. G. D. T. D. Chandrasiri
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  2. S. M. Samarasinghe
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Correspondence to G. D. T. D. Chandrasiri .

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  1. School of Business, Woodbury University, Burbank, CA, USA

    Satinder Dhiman

  2. Department of Management, Monash University, Clayton, VIC, Australia

    Ramanie Samaratunge

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Chandrasiri, G.D.T.D., Samarasinghe, S.M. (2021). Use of Social Media in Student Learning and Its Effect on Academic Performance. In: Dhiman, S., Samaratunge, R. (eds) New Horizons in Management, Leadership and Sustainability. Future of Business and Finance. Springer, Cham. https://doi.org/10.1007/978-3-030-62171-1_17

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