Skip to main content

An Analysis of a Unity of Cultural Perspectives to Achieve Global Business Success

  • Chapter
  • First Online:
Culture in Global Businesses
  • 1176 Accesses

Abstract

This chapter presents an analysis of global business using a pluralistic, inclusive, and complementary approach. There needs to be greater flexibility, understanding, and empathy among global partners of the needs within global organizations of addressing cultural diversity and inclusivity in the decisions and actions that are taken. The aspects affecting human nature are an intrinsic part of the performance of an employee; therefore human nature, language, and the cultural dimensions of employees in a global business environment are analyzed. Alternative approaches of viewing cultural diversity from a management perspective are discussed. A critical analysis of a Unity of Perspectives is undertaken to show how, although employees come from diverse backgrounds and cultural experiences, a participative management approach contributes significantly to the feeling and morale of staff and increases their performance and levels of productivity. Change management is inevitable in organizations. A crucial aspect to my discussion on cultural diversity is the question: How do managers, manage change? Emotional intelligence, insights, and respect regarding interpersonal relations and corporate encounters with employees from diverse cultural groups are, in my opinion, crucial for successful business growth, development, and sustainability. Dialogue is an important tool on the road to mutual understanding between individuals from different cultural backgrounds in a global business environment. The pivotal role dialogue plays in the transformation and cooperation between employees is discussed within the context of the global business environment. The role the global business environment plays in providing a sense of direction and hope for humanity by adopting an inclusive, pluralistic, diverse, culturally empowering stance is emphasized.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • April, K., & Blass, E. (2010). Measuring diversity practice and developing inclusion. Dimensions, 1(1), 59–66.

    Google Scholar 

  • Bauman, Z. (2001). The great war of recognition. Theory, Culture and Society, 18(2–3), 137–150.

    Article  Google Scholar 

  • Bourdieu, P. t. (1984). Distinction: A social critique of the judgement of taste. Cambridge, MA: Harvard University Press.

    Google Scholar 

  • Bower. (2012). Leadership Coaching: Does it really provide value? Journal of Practical Consulting, 4(1, Fall), 1–5.

    Google Scholar 

  • Cobb, J. (1982). Beyond dialogue: Toward a mutual transformation of Christianity and Buddhism. Philadelphia: Fortress Press.

    Google Scholar 

  • Crossan, J. (1975). The dark interval: Towards a theology of story. Niles, IL: Argus Communications.

    Google Scholar 

  • Diener, E., & Seligman, M. E. P. (2004). Beyond money: Toward an economy of well-being. Psychological Science in the Public Interest, 5(1), 1–31.

    Article  Google Scholar 

  • Geertz, C. (1973). The interpretation of cultures. New York: Basic Books.

    Google Scholar 

  • Goleman, D. (2001). Emotional intelligence competencies cluster. New York: Bantam Books.

    Google Scholar 

  • Heitner, K. L., Kahn, A. E., & Sherman, K. C. (2013). Building consensus on defining success of diversity work in organizations. Consulting Psychology Journal: Practice and Research, 65(1), 58–73.

    Google Scholar 

  • Hofstede, G. (1994). The business of international business is culture. International Business Review, 3(1), 1–14.

    Article  Google Scholar 

  • Jordan, P. J., Ashkanasy, N. M., & Hartel, C. E. J. (2002). Emotional Intelligence as a moderator of emotional behavioral reactions to job insecurity. Academy of Management Review, 27, 361–372.

    Article  Google Scholar 

  • Keller, K. (2008). Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River, NJ: Peason/Prentice Hall.

    Google Scholar 

  • Kreitner, R., & Kinicki, A. (2001). Organisational behaviour (5th ed.). New York: Mc Graw Hill.

    Google Scholar 

  • Lytle, A. l., Brett, J. m., Barsness, Z. J., Tinsley, C. H., & Janssens, M. (1995). A paradigm for confirmatory cross-cultural research in organisational behaviour. Research in Organisational Behaviour, 17, 167–214.

    Google Scholar 

  • Mac Kay, R. B., & Chia, R. (2013). Choice, chance and unintended consequences in strategic change: A process understanding of the rise and fall North Co Automotive. Academy of Management Journal, 56(1), 208–230.

    Article  Google Scholar 

  • Marx, K. (1963). Selected writings in sociology and social philosophy (T. B. Bottomore, Trans. & T. B. Bottormore and M. Rube, Eds.). London: McGraw-Hill.

    Google Scholar 

  • Pitts, D. (2006). Modeling the impact of diversity management. Review of Public Personnel Administration, 26(3), 245–268.

    Article  Google Scholar 

  • Senge, P. (1992). The fifth discipline. Milsons Point: Random House.

    Google Scholar 

  • Shapiro, W. (1987, May 25). What’s Wrong? Time Magazine, p. 28.

    Google Scholar 

  • Shimizu, K., & Hitt, M. A. (2004). Strategic flexibility, organisational preparedness to reverse ineffective strategic decisions. Academy of Management Executive, 18(4), 44–59.

    Google Scholar 

  • Smart, N. (1981). Beyond ideology: Religion and the future of western civilization. London: Collins.

    Google Scholar 

  • Sosik, J., & Megerian, I. (1999). Understanding leader emotional intelligence and performance: The role of self-other agreement on transformational leadership perceptions. Group and Organization Management, 24(3), 367–390.

    Google Scholar 

  • Stackhouse, L. (1986). Public theology and political economy: Christian Stewarship in modern society. Grand Rapids, MI: Wm.B.Eerdmans.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Ram, I.G. (2021). An Analysis of a Unity of Cultural Perspectives to Achieve Global Business Success. In: Thakkar, B.S. (eds) Culture in Global Businesses. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-60296-3_8

Download citation

Publish with us

Policies and ethics