Skip to main content
SpringerLink
Log in

Rural Community Prosperity Versus Tourism Progress: An Example of Sustainable Opportunities

  • Chapter
  • First Online:
Handbook of Sustainable Development and Leisure Services

Part of the book series: World Sustainability Series ((WSUSE))

Abstract

Community-based tourism, as an evolving approach to sustainable tourism planning, aims to provide economic, social, cultural and environmental advantages to community members while enhancing sustainable principles at the local level. Integrating tourism activities, sustainability mechanisms, and the well-being of rural communities provides the focus for our work. We use a Serbian case study to showcase the link between rural community welfare and sustainable tourism development. An empirically estimated Tourism Impact Attitude Scale (TIAS) is analysed using factor analysis. Results suggest that the TIAS can be grouped into four factors that include (1) personal and community benefits of tourism, (2) negative tourism effects, (3) support for local tourism development and (4) general tourism perceptions. These four factors explained just over 41% of the variance. Furthermore, ANOVA results suggest that rural resident perceptions of tourism development are significantly different depending on employment in tourism-related jobs, average monthly incomes, and perceptions of community growth. This chapter reinforces the idea that the sensitivity to local resident perceptions plays a vital role in connecting community well-being with sustainable tourism development.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 159.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  • Andereck KL, Vogt CA (2000) The relationship between residents’ attitudes toward tourism and tourism development options. J Travel Res 39(1):27−36

    Google Scholar 

  • Andereck KL, Valentine KM, Knopf RC, Vogt CA (2005) Residents’ perceptions of community tourism impacts. Ann Tourism Res 32(4):1056–1076

    Google Scholar 

  • Aref F, Gill SS, Aref F (2010) Tourism development in local communities: as a community development approach. J Am Scie 6(2):155–161

    Google Scholar 

  • Babbie E (2015) The practice of social research, 14th edn. Cengage Learning, Boston, p 592

    Google Scholar 

  • Bagozzi RP (1981) Evaluating structural equation models with unobservable variables and measurement error: a comment. J Mark Res 18(3):375–381

    Article  Google Scholar 

  • Blaine TW, Mohammad G, Var T (1993) Demand for rural tourism: an exploratory study. Ann Tourism Res 20(4):770–773

    Article  Google Scholar 

  • Blešić I, Pivac T, Besermenji S, Ivkov-Džigurski A, Košić, K (2014) Residents’ attitudes and perception towards tourism development: a case study of rural tourism in Dragacevo, Serbia. East European Countryside 20(1):151–165

    Google Scholar 

  • Brankov J, Jovičić D, Milijašević D (2015) Sustainable tourism in national park “Đerdap”, Serbia–attitudes of local population. J Geograph Ins “Jovan Cvijić” SASA 65(2):183–199

    Google Scholar 

  • Campón-Cerro A, Folgado-Fernández J, Hernández-Mogollón J (2017) Rural destination development based on olive oil tourism: the impact of residents’ community attachment and quality of life on their support for tourism development. Sustainability 9(9):1624

    Article  Google Scholar 

  • Carmichael BA (2006) Linking quality tourism experiences, residents’ quality of life, and quality experiences for tourists. In: Jennings G, Nickerson NP (eds) Quality tourism experiences. Elsevier, London, pp 115–135

    Chapter  Google Scholar 

  • Choi H-SC, Sirakaya E (2005) Measuring residents’ attitude toward sustainable tourism: development of sustainable tourism attitude scale. J Travel Res 43(4):380–394

    Article  Google Scholar 

  • Ćurčić N, Milinčić U, Stranjančević A, Milinčić M (2019) Can winter tourism be truly sustainable in natural protected areas? J Geograph Inst Jovan Cvijić SASA 69(3):241–252

    Google Scholar 

  • Demirović D, Petrović MD (2020) Global partnership in the service industries for sustainable development. In: Leal FW, Azul A, Brandli L, Özuyar P, Wall T (eds) Partnerships for the goals. Encyclopedia of the UN sustainable development goals. Springer, Cham, p 12

    Google Scholar 

  • Demirović D, Radovanović M, Petrović MD, Cimbaljević M, Vuksanović N, Vuković D (2018) Environmental and community stability of a mountain destination: an analysis of residents’ perception. Sustainability 10(2):70

    Article  Google Scholar 

  • Derek RH, Melanie KS, Marciszewska B (2006) Tourism in the new Europe: the challenges and opportunities in EU enlargement. CABI Publishing, Wallingford, p 320

    Google Scholar 

  • Gursoy D, Chi CG, Dyer P (2010) Locals’ attitudes toward mass and alternative tourism: the case of Sunshine Coast, Australia. J Travel Res 49(3):381–394

    Article  Google Scholar 

  • Harrill R, Potts TD (2003) Tourism planning in historic districts: attitudes toward tourism development in Charleston. J Am Plann Assoc 69(3):233–244

    Article  Google Scholar 

  • Jewell B, Blackman A, Kuilboer A, Hyvonen T, Moscardo G. Foster F (2004) Factors contributing to successful tourism development in peripheral regions. J Tour Stud 15(1):59

    Google Scholar 

  • Kaiser HF (1974) An index of factorial simplicity. Psychometrika 39(1):31–36

    Article  Google Scholar 

  • Karaman AS (2016) The pernicious impact of visa restrictions on inbound tourism: the case of Turkey. Turk Stud 17(3):502–524

    Article  Google Scholar 

  • Kernel P (2005) Creating and implementing a model for sustainable development in tourism enterprises. J Clean Product 13:151–164

    Google Scholar 

  • Knickel K, Renting H (2000) Methodological and conceptual issues in the study of multifunctionality and rural development. Sociologia Ruralis 40(4):512–528

    Article  Google Scholar 

  • Lankford SV, Howard DR (1994) Developing a Tourism impact attitude scale. Ann Tourism Res 21(1):121–139

    Google Scholar 

  • Lankford SV, Chen JSY, Chen W (1994) Tourism’s impacts in the Penghu National Scenic Area, Taiwan. Tourism Manag 15(3):222–227

    Article  Google Scholar 

  • Lehman A, O’Rourke N, Hatcker L, Stepanski EJ (2013) JMP for basic univariate and multivariate statistics: methods for researchers and social scientists, 2nd edn. SAS Institute Inc., Cary, p 558

    Google Scholar 

  • Nickerson NP, Black RJ, McCool SF (2001) Agritourism: motivations behind farm-ranch business diversification. J Travel Res 40(1):19–26

    Google Scholar 

  • Nissan E, Galindo MA, Méndez MT (2011) Relationship between tourism and economic growth. Serv Ind J 31(10):1567–1572

    Article  Google Scholar 

  • Nunkoo R, Ramkisson H (2011) Residents’ satisfaction with community attributes and support for tourism. J Hospitality Tour Res 35(2):171–190

    Google Scholar 

  • Nunnally JC (1978) Psychometric theory. McGraw-Hill, New York, p 144

    Google Scholar 

  • OECD (2018) Megatrends shaping the future of tourism. In: OECD tourism trends and policies. OECD Publishing, Paris. https://doi.org/10.1787/tour-2018-6-en. Last accessed 30 Jan 2020

  • Ohe Y (2007) Multifunctionality and rural tourism: a perspective on farm diversification. J Int Farm Manag 4(1):1–23

    Google Scholar 

  • Petrović MD (2019) Community planning priorities. In: Leal FW, Azul A, Brandli L, Özuyar P, Wall T (eds) Climate action. Encyclopedia of the UN sustainable development goals. Springer, Cham, p 12

    Google Scholar 

  • Petrović MD, Blešić I, Ivolga A, Vujko A (2016) Agritourism impact toward locals’ attitudes—an evidence from Vojvodina Province (Serbia). J Geograph Inst Jovan Cvijić SASA 66(1):105–123

    Google Scholar 

  • Petrović MD, Blešić I, Vujko A, Gajić T (2017a) The role of agritourism’s impact on the local community in a transitional society: a report from Serbia. Transylv Rev Adm Sci 13(50):146–163

    Google Scholar 

  • Petrović MD, Gelbman A, Demirović D, Gagić S, Vuković D (2017b) The examination of the residents’ activities and dedication to the local community—an agritourism access to the subject. J Geograph Inst Jovan Cvijić SASA 67(1):37–52

    Google Scholar 

  • Petrović MD, Vujko A, Gajić T, Vuković DB, Radovanović M, Jovanović JM, Vuković N (2018) Tourism as an approach to sustainable rural development in post-socialist countries: a comparative study of Serbia and Slovenia. Sustainability 10(2):54

    Article  Google Scholar 

  • Rogerson CM, Visser G (2004) Tourism and development issues in contemporary South Africa. Africa Institute of South Africa, Pretoria, p 489

    Google Scholar 

  • Rollins R (1997) Validation of TIAS as a tourism impact management tool. Ann Tourism Res 24(3):740–742

    Article  Google Scholar 

  • Schneider IE, Lankford SV, Oguchi T (1997) The cross-cultural equivalency of the TIAS: summary results. Ann Tourism Res 24(4):994–998

    Article  Google Scholar 

  • Sznajder M, Przezbórska L, Scrimgeour F (2009) Agritourism. CABI Publishing, Wallingford, p 301

    Google Scholar 

  • Tosun C (2002) Host perceptions of impacts: a comparative tourism study. Ann Tourism Res 29(1):231–253

    Google Scholar 

  • Tribe J (2015) The economics of recreation. Leisure and tourism. Routledge, London, p 460

    Google Scholar 

  • UNEP and UNWTO (2005) Making tourism more sustainable—a guide for policy makers. The United Nations Environment Programme and the World Tourism Organization, Nairobi and Madrid, pp 11–12

    Google Scholar 

  • UNWTO (2020) Tourism for sustainable development goals (SDGs). https://tourism4sdgs.org/tourism-for-sdgs/tourism-and-sdgs/. Last accessed 02 Apr 2020

  • Var T, Kim Y (1989) Measurement and findings on the tourism impact. Unpublished paper. College Station (TX, USA): Texas A&M University, Department of Recreation, Park and Tourism Sciences

    Google Scholar 

  • Wang Y, Pfister RE (2008) Residents’ attitudes toward tourism and perceived personal benefits in a rural community. J Travel Res 47(1):84–93

    Article  Google Scholar 

  • Wang Y, Pfister RE, Morais DB (2006) Residents’ attitudes toward tourism development: a case study of Washington, NC. In: Proceedings of the 2006 Northeastern recreation research symposium, Bolton landing, New York, NY, USA, Robert Burns (Proc. Ed.). U.S. Forest Service, Northern Research Station, 9–11 Apr 2006

    Google Scholar 

  • Weaver D, Lawton L (2001) Resident perceptions in the urban-rural fringe. Ann Tour Res 28(2):439–458

    Google Scholar 

  • Wise N, Mulec I, Armenski T (2017) Towards a new local tourism economy: understanding sense of community, social impacts and potential enterprise opportunities in PodgrađeBač, Vojvodina, Serbia. Local Econ 32(7):656–677

    Article  Google Scholar 

  • Woosnam KM (2012) Using Emotional Solidarity to explain residents’ attitudes about tourism and tourism development. J Travel Res 51(3):315–327

    Article  Google Scholar 

  • Xu S, Barbieri C, Leung Y-F, Anderson D, Rozier RS (2016) Residents’ perceptions of wine tourism development. Tourism Manag 55:276–286

    Article  Google Scholar 

  • Yu CP, Chancellor HC, Cole ST (2011) Measuring residents’ attitudes towards sustainable tourism: a reexamination of the sustainable tourism attitude scale. J Travel Research 51(1):57–63

    Google Scholar 

  • Yu CP, Cole ST, Chancellor C (2018) Resident support for tourism development in rural Midwestern (USA) communities: perceived tourism impacts and community quality of life perspective. Sustainability 10(3):802

    Article  Google Scholar 

  • Zhang J, Inbakaran RJ, Jackson MS (2006) Understanding community attitudes towards tourism and host—guest interaction in the urban—rural border region. Tourism Geograph 8(2):182–204

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Department of Social Geography, Geographical Institute “Jovan Cvijić” SASA (Serbian Academy of Sciences and Arts), 9 Djure Jakšića St., 11000, Belgrade, Serbia

    Marko D. Petrović

  2. Institute of Sports, Tourism and Service, South Ural State University, 76 Lenin Av., Chelyabinsk, 454080, Russia

    Marko D. Petrović & Tatiana N. Tretiakova

  3. Department of Planning and Landscape Architecture, University of Wisconsin–Madison, 101 Music Hall, Madison, WI, 53706, USA

    David W. Marcouiller

Authors
  1. Marko D. Petrović
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Tatiana N. Tretiakova
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. David W. Marcouiller
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Marko D. Petrović .

Editor information

Editors and Affiliations

  1. Department of Consumer Behaviour Research, SGH Warsaw School of Economics, Warsaw, Poland

    Adrian Lubowiecki-Vikuk

  2. Polytechnic Institute of Cávado and Ave, Barcelos, Portugal

    Bruno Miguel Barbosa de Sousa

  3. Department of Geography, University of Novi Sad, Novi Sad, Serbia

    Bojan M. Đerčan

  4. HAW Hamburg, Hamburg, Germany

    Walter Leal Filho

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Petrović, M.D., Tretiakova, T.N., Marcouiller, D.W. (2021). Rural Community Prosperity Versus Tourism Progress: An Example of Sustainable Opportunities. In: Lubowiecki-Vikuk, A., de Sousa, B.M.B., Đerčan, B.M., Leal Filho, W. (eds) Handbook of Sustainable Development and Leisure Services. World Sustainability Series. Springer, Cham. https://doi.org/10.1007/978-3-030-59820-4_8

Download citation

Publish with us

Policies and ethics

Search

Navigation