Abstract
Nike has fundamentally grown to be one of the world’s most recognizable brands. From its inception, the company took the sportswear industry by storm driven by one simple motto—“To bring inspiration and innovation to every athlete in the world.” Innovation has been monumental to the company’s global success and market leadership in the sports industry. The company has transformed what research and development means in the sportswear community. In fact, the first spike less, cleated track shoe was initially developed and innovated using a waffle iron in order to create more traction on the field. Cultivating innovation is ingrained in the company’s culture. Nike has elevated its brand to be synonymous with sportswear research. The following analysis will use Nike as a case study to better understand product planning, development, and technology integration strategies. There is a unique distinction between system centered design and user-centered design—Nike’s Innovation efforts span both. Nike’s research and development efforts focus on excelling performance and inspiring athleticism in their loyal consumer base.
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Acknowledgment
Tugrul Daims and Dirk Meissner contribution to the book chapter is based on the study funded by the Basic Research Program of the National Research University Higher School of Economics (HSE) and by the Russian Academic Excellence Project “5-100.”
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Kaushikkar, A., Kirkewoog, S., Merckling, E., Prabhu, S., Daim, T.U., Meissner, D. (2020). Sports Innovation. In: Daim, T.U., Meissner, D. (eds) Innovation Management in the Intelligent World. Science, Technology and Innovation Studies. Springer, Cham. https://doi.org/10.1007/978-3-030-58301-9_8
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