Abstract
This paper examines the search engine optimization (SEO) techniques, which lead to effective results up to date. Each one of these SEO techniques is then applied to an existing, but non-SEO-oriented, live website, in order to observe and confirm their effectiveness after a monitoring period of seven months. The result of using the specific SEO techniques was the increase in the website’s organic visitors by 310% within this seven-month period, and to rank it in the first place in Google searches for particular keywords.
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Notes
- 1.
The statistics shown in the paper are coming from google analytics on the website.
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Roumeliotis, K.I., Tselikas, N.D. (2021). Search Engine Optimization Techniques: The Story of an Old-Fashioned Website. In: Sakas, D.P., Nasiopoulos, D.K., Taratuhina, Y. (eds) Business Intelligence and Modelling. IC-BIM 2019. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-57065-1_4
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DOI: https://doi.org/10.1007/978-3-030-57065-1_4
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