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Affordance Based Design: The Affordance Digital Stimuli Tool to Stimulate Creativity During Product Design

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Proceedings of IDEAS 2019 (IDEAS 2018)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 198))

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Abstract

Decisions made in the early stages of product development influence considerably on the product life-cycle costs. Thus, it is necessary to search for creative solutions in the conceptual phase, subject to creativity barriers during the ideation process, such as the functional fixedness. In this regard, the present research proposes the Affordance Digital Stimuli (ADS) to assist designers in finding creative solutions for natural and easy-to-use products. Were conducted brainstorming sessions supported by the ADS with twenty engineers to evaluate the proposed stimuli. The application of the ADS was assessed using eye-tracking equipment, which measured the flow and focal points of the user. The evaluation of the stimuli was also performed through a questionnaire considering issues related to the stimuli configuration and its’ contribution to the ideation of solutions. The results evidenced that the proposed ADS were effective to inspire the ideation of solutions with affordance characteristics related to aesthetics, safety, and usability attributes and, therefore, is effective in mitigating the functional fixedness and stimulating creativity during ideation sessions.

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Authors and Affiliations

  1. Federal University of Santa Catarina, Trindade. C. P. 476, Florianópolis, Brazil

    Karuliny Marques, André Ogliari, Rodrigo Bastos Fernandes & Matheus Gomes

Authors
  1. Karuliny Marques
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  2. André Ogliari
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  3. Rodrigo Bastos Fernandes
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  4. Matheus Gomes
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Corresponding author

Correspondence to Karuliny Marques .

Editor information

Editors and Affiliations

  1. Federal University of ABC, Santo Andre, Brazil

    Luciana Pereira

  2. Federal University of Amazonas, Manaus, Brazil

    José Reginaldo Hughes Carvalho

  3. Linköping University, Linköping, Sweden

    Petter Krus

  4. Linköping University, Linköping, Sweden

    Magnus Klofsten

  5. Fedderal University of Santa Catarina, Florianópolis, Brazil

    Victor Juliano De Negri

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Compliance with standards involving humans as subjects

All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional committee and with the 1964 Helsinki Declaration and its later amendments or comparable ethical standards. Informed consent was obtained from all individual participants involved in the study.

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Marques, K., Ogliari, A., Fernandes, R.B., Gomes, M. (2021). Affordance Based Design: The Affordance Digital Stimuli Tool to Stimulate Creativity During Product Design. In: Pereira, L., Carvalho, J., Krus, P., Klofsten, M., De Negri, V. (eds) Proceedings of IDEAS 2019. IDEAS 2018. Smart Innovation, Systems and Technologies, vol 198. Springer, Cham. https://doi.org/10.1007/978-3-030-55374-6_20

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  • DOI: https://doi.org/10.1007/978-3-030-55374-6_20

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-55373-9

  • Online ISBN: 978-3-030-55374-6

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