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Retention Prediction in Sandbox Games with Bipartite Tensor Factorization

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Intelligent Computing (SAI 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1228))

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Abstract

Open world video games are designed to offer free-roaming virtual environments and agency to the players, providing a substantial degree of freedom to play the games in the way the individual player prefers. Open world games are typically either persistent, or for single-player versions semi-persistent, meaning that they can be played for long periods of time and generate substantial volumes and variety of user telemetry. Combined, these factors can make it challenging to develop insights about player behavior to inform design and live operations in open world games. Predicting the behavior of players is an important analytical tool for understanding how a game is being played and understand why players depart (churn). In this paper, we discuss a novel method of learning compressed temporal and behavioral features to predict players that are likely to churn or to continue engaging with the game. We have adopted the Relaxed Tensor Dual DEDICOM (RTDD) algorithm for bipartite tensor factorization of temporal and behavioral data, allowing for automatic representation learning and dimensionality reduction.

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Notes

  1. 1.

    The initial factors also has to follow the same constrains (if any imposed) for a converging optimization process.

  2. 2.

    We used the authors’ original Python implementation from https://tinyurl.com/rtddcode in our experiments.

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Acknowledgments

Part of this work was jointly funded by the Audience of the Future programme by UK Research and Innovation through the Industrial Strategy Challenge Fund (grant no.104775) and supported by the Digital Creativity Labs (digitalcreativity.ac.uk), a jointly funded project by EPSRC/AHRC/ Innovate UK under grant no. EP/M023265/1. Additionally, part of this research was funded by the Federal Ministry of Education and Research of Germany as part of the competence center for machine learning ML2R (01|S18038A).

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Correspondence to Rafet Sifa .

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Sifa, R. et al. (2020). Retention Prediction in Sandbox Games with Bipartite Tensor Factorization. In: Arai, K., Kapoor, S., Bhatia, R. (eds) Intelligent Computing. SAI 2020. Advances in Intelligent Systems and Computing, vol 1228. Springer, Cham. https://doi.org/10.1007/978-3-030-52249-0_21

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