Abstract
In Chap. 5 we saw how to break out data by groups and inspect them with tables and charts. In this chapter we continue our discussion and address the question, “It looks different, but is it really different?” This involves our first inferential statistical procedures: chi-square, t-tests, and analysis of variance (ANOVA).
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Schwarz, J.S., Chapman, C., McDonnell Feit, E. (2020). Comparing Groups: Statistical Tests. In: Python for Marketing Research and Analytics. Springer, Cham. https://doi.org/10.1007/978-3-030-49720-0_6
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DOI: https://doi.org/10.1007/978-3-030-49720-0_6
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