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Acceptance and Adoption of eTourism Technologies

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Handbook of e-Tourism

Abstract

The field of eTourism research encompasses a plethora of research on users’ adoption and acceptance of technologies. As a multidimensional phenomenon, an in-depth understanding of eTourism technology acceptance requires crossing the boundaries of tourism and hospitality, information and communication technologies, and marketing. Taking such a multidisciplinary approach enables researchers to integrate knowledge from the broader disciplines of psychology, sociology, and economics to construct a deep understanding of users’ behavior. However, while there have been some recent advances in broadening the horizons of research in this field, the majority of eTourism technology acceptance research relies on a few classical technology acceptance and consumer behavior theories. This chapter presents a summarized overview of the most important determinants of technology acceptance behavior and critically reviews most influential theoretical models that have been used as the foundation of the majority of existing research in this field. Subsequently, some major areas of theoretical and empirical gaps in our understanding of eTourism technology acceptance will be discussed to provide researchers with a pathway towards further expanding the boundaries of research in this field. This chapter assists emerging researchers in this field to gain an overall understanding of the progress of research so far. It also directs emerging researchers towards developing alternative research agendas to diversify the theoretical foundations of eTourism technology acceptance research and expand the boundaries of knowledge in this field beyond the status quo.

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Authors and Affiliations

  1. USC Business School, University of The Sunshine Coast, Hervey Bay, QLD, Australia

    Shahab Pourfakhimi, Louise Ould & Katie Allan

  2. School of Technology and Business Studies, Högskolan Dalarna, Falun, Sweden

    Tara Duncan

  3. Otago Business School, University of Otago, Dunedin, New Zealand

    Willem Coetzee

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  1. Shahab Pourfakhimi
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  2. Tara Duncan
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  3. Louise Ould
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  4. Katie Allan
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  5. Willem Coetzee
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Corresponding author

Correspondence to Shahab Pourfakhimi .

Editor information

Editors and Affiliations

  1. The Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, Blacksburg, VA, USA

    Zheng Xiang

  2. Department of Economics, Geography, Law and Tourism, The European Tourism Research Institute, Mid-Sweden University, Östersund, Jämtland, Sweden

    Matthias Fuchs

  3. Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, CA, USA

    Ulrike Gretzel

  4. Institute for Digital Transformation, Ravensburg-Weingarten University of Applied Sciences, Weingarten, Germany

    Wolfram Höpken

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Pourfakhimi, S., Duncan, T., Ould, L., Allan, K., Coetzee, W. (2022). Acceptance and Adoption of eTourism Technologies. In: Xiang, Z., Fuchs, M., Gretzel, U., Höpken, W. (eds) Handbook of e-Tourism. Springer, Cham. https://doi.org/10.1007/978-3-030-48652-5_58

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