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A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context

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Advances in National Brand and Private Label Marketing (NB&PL 2020)

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

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Abstract

Assortment, as a key component of marketing mix, constitutes a fundamental positioning tool for retailers. Assortment composition can influence both current and future product choices by helping shape consumer preferences. Consumers expect retailers to provide a suitable mix of products; the impact that a retailer’s assortment design has on their sales and profit margins is clear. Assortment planning, therefore, represents an opportunity for the academic world to contribute to improving retail practice, although a dominant solution to such planning has not yet emerged. Several criteria have been used in literature to classify retail stores. A relevant classification is the one that classifies retailers attending to the variety, or breadth and depth, of the assortment. In Spain, the most recognized retail store commercial formats are: traditional commerce, specialized commerce, category killer, convenience store, self-service, supermarket, hypermarket, department store, popular store and discount store.

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Author information

Authors and Affiliations

  1. Faculty of Economics and Business, Agrifood Campus of International Excellence ceiA3, University of Almería, Almería, Spain

    José Luis Ruiz-Real & Juan Carlos Gázquez-Abad

  2. Business School, University of Granada, Granada, Spain

    Francisco J. Martínez-López

Authors
  1. José Luis Ruiz-Real
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  2. Juan Carlos Gázquez-Abad
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  3. Francisco J. Martínez-López
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Corresponding author

Correspondence to José Luis Ruiz-Real .

Editor information

Editors and Affiliations

  1. Department of Business Administration 1, University of Granada, Granada, Spain

    Francisco J. Martinez-Lopez

  2. Department of Economics and Business, University of Almería, La Cañada de San Urbano, Almería, Spain

    Juan Carlos Gázquez-Abad

  3. Department of Marketing, KU Leuven, Antwerp, Belgium

    Els Breugelmans

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Ruiz-Real, J.L., Gázquez-Abad, J.C., Martínez-López, F.J. (2020). A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context. In: Martinez-Lopez, F., Gázquez-Abad, J., Breugelmans, E. (eds) Advances in National Brand and Private Label Marketing. NB&PL 2020. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-47764-6_17

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