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Corporate Social Responsibility Informing Business Analytics: New Standards for Engagement and Performance

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Entrepreneurship and Regional Development

Abstract

The main objective of the study is to assess current settings of business analytics around the world in relation to social responsibility. The specific objectives include to analyze the ethical ramifications and norms applicable to business analytics; and, to propose a model that puts forth standards of practice congruent with both business strategic objectives and corporate social responsibility, to ensure effective stakeholder engagement and firm performance. To do so, a series of propositions and a conceptual model to illustrate the proposed association of constructs and variables is presented, as well as a discussion on the managerial implications of such association.

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Authors and Affiliations

  1. Universidad Panamericana, Mexico City, Mexico

    Andrée Marie López-Fernández

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  1. Andrée Marie López-Fernández
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  1. EGADE Business School, Mexico City, Mexico

    Rajagopal

  2. International Management Institute, Bhubaneswar, India

    Ramesh Behl

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López-Fernández, A.M. (2021). Corporate Social Responsibility Informing Business Analytics: New Standards for Engagement and Performance. In: Rajagopal, Behl, R. (eds) Entrepreneurship and Regional Development. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-45521-7_12

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