Abstract
This chapter attempts to familiarize the reader with the science of hair and hair care, while outlining approaches and techniques for evaluating both consumer and technical aspects of performance. The development of hair care products is strongly marketing driven, and consequently the language of the industry is that of the consumer. As such, despite the identification of now commonplace attributes, which are prominently displayed in packaging and advertising, there are often complex or muddled relationships back to the science. Here, an attempt has been made to present current thinking in these areas, while highlighting how a successful product is the combination of strong technical performance, good aesthetics, and a compelling marketing message.
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Acknowledgments
The author would like to acknowledge discussions and conversations with many friends and colleagues throughout the industry in preparing this article. Thanks also to Anthony Ribaudo, TRI Staff Microscopist, for supplying the SEM images, and to Dan Loren at International Hair Importers for permission to use the images of hair tresses and hair blending.
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Evans, T. (2020). Practical Aspects of Shampoo and Conditioner Testing. In: Fluhr, J. (eds) Practical Aspects of Cosmetic Testing. Springer, Cham. https://doi.org/10.1007/978-3-030-44967-4_19
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DOI: https://doi.org/10.1007/978-3-030-44967-4_19
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