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Social Media: Exploring Entrepreneurial Opportunities

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Understanding Social Media and Entrepreneurship

Part of the book series: Exploring Diversity in Entrepreneurship ((EDE))

Abstract

The main purpose of this chapter is to review entrepreneurial opportunities presented by the social media. Although it grew over time and became a part of a business strategy, social media is still used mostly for communication purposes. Other areas of business transactions can gain from the social media as well. Creating value for customers, changing business models, and the environment in which a company operates are among those areas that are being overlooked by entrepreneurs. Businesses might see only the most visible part of the social media – online presence and marketing communication. However, there is more to social media than just online communication.

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Authors and Affiliations

  1. Emporia State University, Emporia, KS, USA

    Antonina Bauman & Carol Lucy

Authors
  1. Antonina Bauman
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  2. Carol Lucy
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Correspondence to Antonina Bauman .

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Editors and Affiliations

  1. Babson College, Wellesley Hills, MA, USA

    Leon Schjoedt

  2. School of Business and Economics, Åbo Akademi University, Åbo, Turku, Finland

    Malin E. Brännback

  3. School of Business and Economics, Åbo Akademi University, Turku, Finland

    Alan L. Carsrud

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Bauman, A., Lucy, C. (2020). Social Media: Exploring Entrepreneurial Opportunities. In: Schjoedt, L., Brännback, M.E., Carsrud, A.L. (eds) Understanding Social Media and Entrepreneurship. Exploring Diversity in Entrepreneurship. Springer, Cham. https://doi.org/10.1007/978-3-030-43453-3_2

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