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Media Accessibility Within and Beyond Audiovisual Translation

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The Palgrave Handbook of Audiovisual Translation and Media Accessibility

Part of the book series: Palgrave Studies in Translating and Interpreting ((PTTI))

Abstract

The chapter discusses the new position reached by media accessibility as a consequence of several shifts. After placing access as a necessary requirement for the enjoyment of human rights for all, the chapter summarises: (a) the shift from particularist accounts of accessibility to a universalist account; (b) the shift from maker-centred to user-centred approaches; and (c) the shift from reactive to proactive approaches. Greco and Jankowska then present a first classification of some modalities and services according to the universalist definition of media accessibility. Following this, the chapter highlights various pedagogical and theoretical implications. The chapter concludes by addressing the need for media accessibility to move beyond audiovisual translation and translation studies, and embrace its status as an area within the interdisciplinary field of accessibility studies.

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Notes

  1. 1.

    For a more in-depth discussion of the three shifts, see Greco (2018).

  2. 2.

    For a more detailed discussion, we refer the reader to Greco (2019a, b).

  3. 3.

    Emphasis added. The original text reads: “las principales salidas profesionales son trabajar como traductor autónomo o en plantilla para agencias y estudios especializados en los campos de la traducción audiovisual, como el doblaje, la subtitulación, las voces superpuestas, la traducción multimedia y la traducción de videojuegos, así como la accesibilidad a los medios, es decir, el audio descripción y la subtitulación para sordos”; see https://www.uab.cat/web/estudiar/la-oferta-de-masteres-oficiales/informacion-general/x-1096480309770.html?param1=1345695508608.

  4. 4.

    See https://www.roehampton.ac.uk/postgraduate-courses/audiovisual-translation.

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Acknowledgements

Gian Maria Greco is the first author of this text. We are grateful to Łukasz Bogucki and Mikołaj Deckert for their support during the editorial process and to Teressa Canosa for skilfully copyediting the final draft. This work has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie grant agreement No. 752659 (project UMAQ) and the Polish Ministry of Science and Higher Education under the Mobility Plus funding scheme, grant agreement No. 1311/MOB/IV/2015/0 (project ADDit!).

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Authors and Affiliations

  1. Autonomous University of Barcelona, Barcelona, Spain

    Gian Maria Greco

  2. University of Vigo, Vigo, Spain

    Gian Maria Greco

  3. POIESIS, Copertino, Italy

    Gian Maria Greco

  4. Jagiellonian University in Kraków, Kraków, Poland

    Anna Jankowska

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  1. Gian Maria Greco
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Correspondence to Gian Maria Greco .

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  1. Institute of English Studies, University of Łódź, Łódź, Poland

    Łukasz Bogucki  & Mikołaj Deckert  & 

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Greco, G.M., Jankowska, A. (2020). Media Accessibility Within and Beyond Audiovisual Translation. In: Bogucki, Ł., Deckert, M. (eds) The Palgrave Handbook of Audiovisual Translation and Media Accessibility. Palgrave Studies in Translating and Interpreting. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-42105-2_4

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  • DOI: https://doi.org/10.1007/978-3-030-42105-2_4

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