Abstract
This theoretical paper defines the concept of sustainability entrepreneurship and how it differs from basic entrepreneurship approaches, eco-entrepreneurship, and social entrepreneurship. All the core elements or so-called pillars of sustainability entrepreneurship are defined and some cases for real sustainability entrepreneurships are illustrated. Sustainability concept is allegedly well accepted both by scholars and practitioners, but in reality, there are very few examples that fit the definition of sustainability entrepreneurship: it is a process to explore and implement future products, processes, and services for protecting the nature and balancing the social phenomena. The returns to be gained here contribute not only to the economy but also to the noneconomic individuals and the community as well. Study aims to describe, define, and detail the concept of Sustainability Entrepreneurship and outline the components with examples such as Career Moves, Waste Works, d.light, Qurrent, Tesla Motors, Bugday, and Çöp(m)adam from all over the world. On one hand, sustainability entrepreneurship addresses environment, social stability, and economic contribution which are the main focuses of sustainable development; and pursues profit on the other.
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Yaşlıoğlu, M.M., Toplu Yaşlıoğlu, D. (2020). Entrepreneurship for the Future: A Conceptual Look Toward Sustainability Entrepreneurship. In: Bilgin, M., Danis, H., Demir, E., Aysan, A. (eds) Eurasian Business Perspectives. Eurasian Studies in Business and Economics, vol 13/2. Springer, Cham. https://doi.org/10.1007/978-3-030-40160-3_20
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