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Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making

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Marketing Opportunities and Challenges in a Changing Global Marketplace (AMSAC 2019)

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Abstract

This research examines how persuasive design of destination websites affects users’ intention to travel. Sixteen experiment sessions were conducted to evaluate eight real-existing tourism destination websites. Using structural equation modeling analysis, this study examined the relationships between hygiene design features, motivation design features, attitudes toward the website, intention to search for information, and intention to travel. The results showed significant relationship between both hygiene and motivation design factors and attitude toward the website. Information quality determined a large portion of attitude toward the website. This study contributes to previous technology acceptance model research by introducing the hygiene and motivation design features and empirically validates the model with regard to destination websites. Finally, this paper provides implications for destination marketers to increase the effectiveness of destination websites as a promotional channel.

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Author information

Authors and Affiliations

  1. University of Reading Malaysia, Educity, Malaysia

    Zahra Pourabedin

  2. University of Newcastle Singapore, Singapore, Singapore

    Vahid Biglari

Authors
  1. Zahra Pourabedin
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  2. Vahid Biglari
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Corresponding author

Correspondence to Zahra Pourabedin .

Editor information

Editors and Affiliations

  1. Rohrer College of Business, Rowan University, Glassboro, NJ, USA

    Shuang Wu

  2. IÉSEG School of Management, Paris, France

    Felipe Pantoja

  3. Rohrer College of Business, Rowan University, Glassboro, NJ, USA

    Nina Krey

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Pourabedin, Z., Biglari, V. (2020). Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making. In: Wu, S., Pantoja, F., Krey, N. (eds) Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-030-39165-2_31

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