Abstract
To understand why one company is socially responsible and another is not, we might examine its leadership. Senior leaders not only make decisions that drive organisational performance, but also establish rules and norms for corporate social responsibility. They decide to be ethical (or not), to engage stakeholders (or not), and to balance financial, social, and environmental interests (or not). Unfortunately, we know little about how leaders make their decisions, except that they are informed by personal values. This study attempts to bridge this gap in our understanding by exploring the practices and motivations of senior leaders. Examining leaders’ values-based decisions may also be a pathway to understanding incidents of corporate social irresponsibility.
Using criteria from emerging research on responsible leadership, we identified a sample of senior leaders from a list of top employers in Canada (2016). Top employers are recognised nationally in Canada for their success in providing quality workplaces and engaging with the community. Given their achievements as top employers, we proposed that these leaders would also be responsible leaders, i.e., they would define responsibility broadly, and consider the interests of multiple stakeholders in corporate decisions and actions.
The literature describes two general types of responsible leaders: integrative and instrumental. The integrative leader takes a broad approach to responsibility and is accountable to multiple stakeholders; the instrumental leader is financially focused and accountable primarily to shareholders. Most of the leaders in this study demonstrated the characteristics and practices of the integrative leader, a mindset considered the gold standard of socially responsible leadership. However, these individuals were not perfectly aligned with that standard because they also showed a trait more often associated with the instrumental leader: competitiveness.
Our findings led us to conclude that competition is also a necessary component of the contemporary integrative leader’s mindset. But it is how these individuals compete that places them more on the integrative end of the continuum, as opposed to the instrumental end. The value dimensions we explore are preliminary and in need of further development, yet they shed light on the challenges and realities that leaders face in the global marketplace. The findings may inform current research frameworks for responsible leadership and spark discussions around our expectations for leaders in a competitive corporate environment.
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Appendices
Appendix 1: Secondary Tables
Appendix 2: Interview Questions
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1.
Engagement is taken seriously by (your organisation) based on the success you have had with the Top 100 Employer listing:
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What is your understanding of engagement? [Define engagement, meanings, experience]
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How important is engagement to you as a senior leader?
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2.
Employee engagement can be challenging, especially with a large company. How does (your organisation) engage employees? [Types of activities, policies, experience, etc.]
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How involved are they in decisions? [Types of input, other experience]
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What, if anything, does employee engagement achieve for the company? [Benefits-culture, performance, competitive advantage, etc.]
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3.
External stakeholders come in many forms and with diverse needs. How do you decide who your key stakeholders are?
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What does external stakeholder engagement look like at (your organisation)? [Examples, experience]
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How involved are stakeholders in the decisions of the organisation?
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What, if anything, does external stakeholder engagement achieve for the organisation? [legetimacy, trust, reputation, competitiveness]
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4.
(Your organisation) contributes to the community (i.e., social responsibility) and produces regular sustainability reports. Why is social responsibility and sustainability important to [your organisation]?
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How effective are your strategies? [Examples, experience, stories]
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How involved are stakeholders in these strategies? [community input, committees]
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5.
What suggestions would you have for other business leaders who want to improve engagement and CSR/Sustainability strategies in their organisations? [leadership, policies, practices, programs, etc.]
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6.
Levels of public trust in business, government, and other institutions have been low for a number of years. How important is trust, to you? To (your organisation)? [meanings, experience, loss of trust]
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Do you have any suggestions for others who want to increase trust in their organisations?
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7.
Senior leaders make the decisions that drive organisational processes and strategies. We know that personal values affect behaviour, but there is little information about the influence of personal values on leaders’ decisions. How do you think personal values enter into your decisions? [Examples, experience, expectations]
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What values would you say are important for leaders to be successful in today’s global marketplace? [Have they changed? Meaning of values, role of values]
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8.
Are there any other comments or suggestions that you would like to make?
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MacNeil, P., Matear, M. (2020). Getting Personal About Corporate Social Responsibility (CSR): Exploring the Values That Motivate Leaders to Be Responsible. In: DĂaz DĂaz, B., Capaldi, N., Idowu, S.O., Schmidpeter, R. (eds) Responsible Business in a Changing World. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-030-36970-5_16
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