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Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z

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Strategic Innovative Marketing and Tourism

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

Abstract

The tourism sector functions under intense competition and accommodation consist of an essential factor of satisfaction from a tourist destination as previous research have shown. While tourist destination and hotel satisfaction have been extensively studied, focus on satisfaction exclusively from the room attributes is an understudied subject. This paper presents the outcome of research regarding satisfaction from hotel room attributes. Specifically, it explores gender differences related to hotel room attributes and characteristics as regards satisfaction. The targeted population consists of the Greek generation Z cohort (N = 324). Data analysis involved descriptive statistics, reliability, factor analysis with Principle Component Analysis (Varimax Rotation), as well as non-parametric analysis. Factor analysis reduced the items to four dimensions and the Independent Samples Mann-Whitney U test revealed gender differences for two out of four dimensions, i.e., the Core room attributes, and Value for money dimension. Discussion based on results and hotel communication techniques is pointed out for hotels’ marketing strategy.

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Authors and Affiliations

  1. National and Kapodistrian University of Athens, Athens, Greece

    Aikaterini Stavrianea

  2. International Hellenic University, Kavala, Greece

    Irene Kamenidou & Evangelia Zoi Bara

Authors
  1. Aikaterini Stavrianea
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  2. Irene Kamenidou
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  3. Evangelia Zoi Bara
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Editor information

Editors and Affiliations

  1. Department of Business Administration, University of West Attica, Aigaleo, Greece

    Androniki Kavoura

  2. Department of Business Administration, State University of New York at Oswego, Oswego, NY, USA

    Efstathios Kefallonitis

  3. Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece

    Prokopios Theodoridis

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Stavrianea, A., Kamenidou, I., Bara, E.Z. (2020). Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z. In: Kavoura, A., Kefallonitis, E., Theodoridis, P. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-36126-6_16

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