Abstract
Digital technology has paved the way to a progressive disintermediation in many industries including the arts and cultural sector. This chapter examines the role of digital technology as a means to reclaim the heritage that is being lost or destroyed, by illustrating the entrepreneurial case of Rekrei. Building on the disintermediation and value cocreation literatures, this chapter highlights how digital technology can change the way heritage is funded, produced and consumed, by enhancing customer participation and value co-creation. Managerial and policy implications emerged from this research.
We thank Costanza Piazzolla for contributing to the data collection.
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Massi, M., D’Angelo, A. (2020). Reversing Heritage Destruction Through Digital Technology: The Rekrei Project. In: Seychell, D., Dingli, A. (eds) Rediscovering Heritage Through Technology. Studies in Computational Intelligence, vol 859. Springer, Cham. https://doi.org/10.1007/978-3-030-36107-5_6
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