Skip to main content

Discrimination Against Female Politicians on Social Media: An Analysis of Tweets in the Run-Up to the July 2018 Harmonised Elections in Zimbabwe

  • Chapter
  • First Online:
Social Media and Elections in Africa, Volume 2

Abstract

This chapter analyses the treatment of female Zimbabwean politicians on social media through an examination of posts on Twitter. Female politicians during the run-up to the July 2018 elections had to contend with diverse forms of sexist harassment online. Although social media offers female politicians a space of self-actualisation, this same space is used to harass them. Through an analysis of specifically selected tweets, this chapter contends that the entrance of women into the previously masculine realm of politics represents a symbolic challenging of masculine power and dominance. The verbal violence and harassment against female politicians online sets out to call them to submission to the patriarchal gatekeepers of political power. Drawing on representational theories particularly Goffman’s work on framing and Gramsci’s conceptualisation of hegemony in conjunction with feminist readings of Lara and Chigumadzi, the chapter concludes that notwithstanding the rampant sexism that female politicians in Zimbabwe have to deal with, both offline and online, they have been able to find and deploy their own agency.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 119.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 119.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2020 The Author(s)

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Ncube, G., Yemurai, G. (2020). Discrimination Against Female Politicians on Social Media: An Analysis of Tweets in the Run-Up to the July 2018 Harmonised Elections in Zimbabwe. In: Ndlela, M., Mano, W. (eds) Social Media and Elections in Africa, Volume 2. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-32682-1_4

Download citation

Publish with us

Policies and ethics