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Influencing Factors of Mobile Technology Adoption by Small Holder Farmers in Zimbabwe

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Intelligent Systems Applications in Software Engineering (CoMeSySo 2019 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1046))

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Abstract

Agriculture is the primary occupation of the majority of Zimbabweans living in rural areas which constitutes of about 70% of Zimbabwe’s population. In the present times of technological development, mobile technology particularly mobile phones have become the most important tools of communication which can be accessed by farmers for agricultural related information and knowledge, hence understanding the adoption of this technology is important. This paper contributes to the existing literature by comprehensively reviewing the role of mobile technology in agriculture and the factors that influence the adoption of this technology among small holder farmers in Zimbabwe. The study informs policy makers and technology startup companies to adopt appropriate strategies to encourage the adoption of mobile technology among small holder farmers having different demographic characteristics and other influencing factors highlighted in the study.

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Authors and Affiliations

  1. Department of ICT, Vaal University of Technology, Andries, Potgieter, Vanderbijlpark, 1911, South Africa

    Fine Masimba, Martin Appiah & Tranos Zuva

Authors
  1. Fine Masimba
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  2. Martin Appiah
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  3. Tranos Zuva
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Correspondence to Tranos Zuva .

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Editors and Affiliations

  1. Faculty of Applied Informatics, Tomas Bata University in Zlin, Zlin, Czech Republic

    Radek Silhavy

  2. Faculty of Applied Informatics, Tomas Bata University in Zlin, Zlin, Czech Republic

    Petr Silhavy

  3. Faculty of Applied Informatics, Tomas Bata University in Zlin, Zlin, Czech Republic

    Zdenka Prokopova

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Masimba, F., Appiah, M., Zuva, T. (2019). Influencing Factors of Mobile Technology Adoption by Small Holder Farmers in Zimbabwe. In: Silhavy, R., Silhavy, P., Prokopova, Z. (eds) Intelligent Systems Applications in Software Engineering. CoMeSySo 2019 2019. Advances in Intelligent Systems and Computing, vol 1046. Springer, Cham. https://doi.org/10.1007/978-3-030-30329-7_12

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