Assessment of the Company’s Staff Creativity as the Basis for Their Adjustment to the Terms of the Digital Economy

Abstract

The purpose of the paper is an assessment of individual and social creativity as the basis for the adjustment of industrial enterprises to the digital economy.

Methodology. As a methodology for assessing the staff creativity, we propose test diagnostics, which allows measuring the level of creative competence of individual employees, target groups, teams and company’s staff in general. We developed a basic model including four aspects and eighteen determinants of creativity. The main aspects include abstract and extraordinary nature of approaches that ensure universal decision-making; target task reformatting priority; the strategic scope of thinking; group creativity presumption.

Results. Testing the technique in the three enterprises of the same industry showed that they considerably differ in the levels of individual and social creativity. Under an overall low level of staff creativity, managers have the highest figure. In two companies, the creativity of specialists is close to that of executives. In one company, the creativity of specialists and other employees is much lower than that of senior management. In one of the companies, this ratio is better for a group of employees than for groups of specialists and others.

Conclusion/Recommendations. To create staff conditions for the transition to a digital economy one need: staff rotation, staff motivation to develop creativity, changes in the system of communication between various professional groups that develop both individual and social creativity.