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Social Capital, Community Engagement, and Corporate Social Responsibility

The Holy Grail for Synergistic Networks

The Palgrave Handbook of Corporate Social Responsibility
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Abstract

“Corporations are embedded within diverse communities where multiple institutional logics coexist. Therefore better understanding of the social antecedents in local communities is needed for Corporate Social Responsibility (CSR) activities” (Hoi CKS, Wu Q, Zhang H, Community social capital and corporate social responsibility. J Bus Ethics, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2840791, p. 7, September 19, 2016). Lately, trust, faith, credibility, and fair norm of reciprocity and collaboration has received attention in economic analysis, specifically in reference to the concepts of social capital, community engagement, and corporate social responsibility. A business ecosystem is a reciprocally contingent arrangement interrelated by loose arrangements of a range of ecosystem components, including customers, dealers, challengers, and other stakeholders. So the subject that needs probing are: Can these three components form the Holy Grail to engender social inclusion and social networks based on trust and trustworthiness, thereby enhancing the impact of CSR? What positive synergies can be activated if CSR were extended beyond the boundaries of patronage, philanthropy, and paternalism? Are firms paying adequate attention to construct social capital? This chapter assesses the literature on the role of social capital, community engagement, and CSR with emphasis on its “value” for corporates. It advances the descriptive and theoretical literature on social capital, CSR, and social networks and attempts to shed light on characteristic and linkage by exploratory design of the virtuous synergistic circles that are established between social capital, community engagements, and the implementation of CSR practices.

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Oberoi, R. (2020). Social Capital, Community Engagement, and Corporate Social Responsibility. In: Seifi, S. (eds) The Palgrave Handbook of Corporate Social Responsibility . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-22438-7_24-1

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  1. Latest

    Social Capital, Community Engagement, and Corporate Social Responsibility
    Published:
    01 January 2021

    DOI: https://doi.org/10.1007/978-3-030-22438-7_24-2

  2. Original

    Social Capital, Community Engagement, and Corporate Social Responsibility
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    13 July 2020

    DOI: https://doi.org/10.1007/978-3-030-22438-7_24-1