Abstract
The economy is based on innovation. People are willing to buy new products or use services when they feel the quality of their lives will improve or a need is satisfied. With technical products, this is obvious: the new iPhone has more storage space, or the automatic lawn mower frees us from tedious gardening. With services, which are offered by humans and include personal interaction, it is more complicated; quality is not the core argument.
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Gottschall, J. (2012). Storytelling animal. How stories make us human. New York: Mariner.
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Guggenbühl, A. (2019). Allan Guggenbühl Recommends “Storytelling Animal. How Stories Make Us Human” by Jonathan Gottschall. In: Frey, B., Schaltegger, C. (eds) 21st Century Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-17740-9_21
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DOI: https://doi.org/10.1007/978-3-030-17740-9_21
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