Scale Your Information Modeling Effort Using the Power of the Crowd

Abstract

Data is increasingly important for companies to get insights, allowing to better serve their customers and to generate new business opportunities. The increase of data with all its hidden potential is so large, that to keep up in understanding that data, we need to scale up by involving the power of the (business) crowd. This starts with knowing what the data is and how it relates to other data. Renowned methods like Fact Based Modeling (FBM) require the participation of specialists, and take time before business people can benefit from this data knowledge. A new approach allows the business to do self-service modeling to quickly capture and share relevant knowledge about the data. This approach uses a checklist with questions, guiding the development of an informal model. Self-service modeling enables a crowd of people to describe their knowledge about data, scaling up the use of data and its hidden potential.