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Der Knacks and a Silver Bullet

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The Great Facilitator

Abstract

Over the last decade, Hair et al.’s Journal of Marketing Theory and Practice article “PLS-SEM: Indeed a Silver Bullet” has emerged as one of the most widely recognized and cited publications in the social science disciplines. This chapter is a reflection on the article’s impact on business research and other fields of science, as well as discussion on the characteristics that have contributed to its success.

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Notes

  1. 1.

    Note that each article is usually assigned to multiple research areas.

  2. 2.

    See the book’s webpage at http://www.springer.com/de/book/9783319165066

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Author information

Authors and Affiliations

  1. Otto-von-Guericke University Magdeburg, Magdeburg, Germany

    Marko Sarstedt

  2. School of Business and Global Asia in the 21st Century Research Platform, Monash University Malaysia, Subang Jaya, Selangor, Malaysia

    Marko Sarstedt

Authors
  1. Marko Sarstedt
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Corresponding author

Correspondence to Marko Sarstedt .

Editor information

Editors and Affiliations

  1. Louisiana Tech University, Ruston, LA, USA

    Barry J. Babin

  2. Otto-von-Guericke University Magdeburg, Magdeburg, Sachsen-Anhalt, Germany

    Marko Sarstedt

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Sarstedt, M. (2019). Der Knacks and a Silver Bullet. In: Babin, B.J., Sarstedt, M. (eds) The Great Facilitator. Springer, Cham. https://doi.org/10.1007/978-3-030-06031-2_19

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