Abstract
The purpose of this study is to analyze the application of Buddhist principles to corporate social responsibility. It seeks to determine what major Buddhist principles might have shaped, did shape, or would help shape corporate social responsibility in Thailand . In so doing, it also studies the main features and extent to which they are applied to corporate social responsibility in certain selected sectors in Thailand. This study is based on information and data obtained from the review and analysis of research reports, journal articles, books, and two exemplary case studies showing the extent and ways in which Dhamma principles are practiced in corporate social responsibility. The findings of this study suggests that unlike in western societies—where social responsibility is something business entities invent and practice subject to business interests and choice and not necessarily related to spirituality—Buddhist social responsibility is a value system that entails inseparable spiritual/religious, moral, social, economic, and political order. Although Buddhism has immense potential, these resources are yet to be explored and integrated in a wide range of areas for example addressing inequality, good governance, accountability, transparency, respect for human rights, and corruption.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Aguilar, M. I. (2006). Sacred rules and secular politics: Religion and rules. International Relations, 20(3), 315–320.
Balthip, Q. U., Piriyakoontorn, P. S., & Boddy, J. (2013). Achieving peace and harmony in life: Thai Buddhists living with HIV/AIDS. International Journal of Nursing and Practice, 19(2), 7–14.
Bendell, J., & Ng, C. (2009). Characteristics of Asian CSR. Social Space. Lien Center for Social Innovation. Available at http://lcsi.smu.edu.sg. Accessed on March 3, 2015.
Biggsa, D. C., Hall, M., & Stoeckl, N. (2012). The resilience of formal and informal tourism enterprises to disasters: Reef tourism in Phuket, Thailand. Journal of Sustainable Tourism, 20(5), 645–665.
Bodhi, B. (2013, November). The noble eightfold path: The way to end suffering. Access to Insight Edition. Available on http://www.accesstoinsight.org. Accessed on August 11, 2015.
Bowie, K. A. (2008). The alchemy of charity of class and Buddhism in Northern Thailand. American Anthropologist, 100, 469–481.
Brammer, S., Williams, G., & Zinkin, J. (2007). Religion and attitudes to corporate social responsibility in a large cross-country sample. Journal of Business Ethics, 71, 229–243.
Buracom, P. (2011). The determinants and distributional effects of public education, health, and welfare spending in Thailand. Asian Affairs: An American Review, 38(3), 113–142.
Cadge, W., & Sangdhanoo, S. (2005). Thai Buddhism in America: An historical and contemporary overview, contemporary Buddhism. An Interdisciplinary Journal, 6(1), 7–35.
Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Review, 12, 85–105.
Cassaniti, J. L. (2014a). Moralizing emotion: A breakdown in Thailand. Anthropological Theory, 14(3), 280–300.
Cassaniti, J. L. (2014b). Buddhism and positive psychology. Cross-Cultural Advancements in Positive Psychology, 9, 101–124.
Chaisinthop, N. (2014). Volunteering, Dana, and the cultivation of ‘good people’ in Thailand. Anthropological Forum: A Journal of Social Anthropology and Comparative Sociology, 24(4), 396–411.
Chang, O. (2003). Humanistic Buddhism and business ethics. Hsi Journal of Humanistic Buddhism, 4, 181–188.
Chansomsaka, S., & Vale, B. (2008). The Buddhist approach to education: An alternative approach for sustainable education. Asia Pacific Journal of Education, 28(1), 35–50.
Corporate Social Responsibility Asia (CSR ASIA). (2010). Corporate social responsibility in Thailand. Available on http://www.csr-asia.com/. Accessed on August 11, 2015.
Dalton, A. M. (2013). Beyond functionality: Religion and international development. Canadian Journal of Development Studies, 34(2), 158–174.
Daniels, P. L. (2010). Climate change, economics and Buddhism—Part 2: New views and practices for sustainable world economies. Ecological Economics, 69(5), 962–972.
Derezotes, D. (2009). Religious resurgence, human survival, and global religious social work. Journal of Religion & Spirituality in Social Work: Social Thought, 28(1–2), 63–81.
Eberhardt, N. (2014). Everyday morality. Journal of Religious Ethics, 42, 393–414.
Elliott, M. (2014). Thai Buddhism and well-being: An application of stress process theory. Mental Health, and Religion & Culture, 17(9), 923–936.
Ellor, J. W. (2004). Micro practice and faith-based initiatives: The role of religious congregations in the social service system. Journal of Religious Gerontology, 16(1–2), 15–35.
Englehart, N. A. (2008). Resource conflict and ethnic peace in Northern Thailand. Asia Pacific Viewpoint, 49(1), 98–110.
Ermongkonchai, P. (2010). Understanding reasons for employee unethical conduct in Thai organizations: A qualitative inquiry. Contemporary Management Research, 6(2), 125–140.
Falk, M. L. (2010). Recovery and Buddhist practices in the aftermath of the Tsunami in Southern Thailand. Religion, 40(2), 96–103.
Ferguson, J. M. (2014). Terminally haunted: Aviation ghosts, hybrid Buddhist practices, and disaster aversion strategies amongst airport workers in Myanmar and Thailand. The Asia Pacific Journal of Anthropology, 15(1), 47–64.
Fraedrich, J. P. (1992). The impact of perceived risk and moral philosophy type on ethical decision making in business organizations. Journal of Business Research, 24, 283–295.
Galbreath, J. (2010). How does corporate social responsibility benefit firms? Evidence from Australia. European Business Review, 22(4), 411–443.
Gellner, D. N. (2001). Buddhism. In N. J. Smelser & P. B. Baltes (Eds.), International encyclopedia of the social & behavioral sciences (pp. 1378–1386). Oxford: Pergamon.
Gie, N. F., & Petta, J. (2007). Hebrew and Buddhist selves: A constructive postmodern study, Asian philosophy. An International Journal of the Philosophical Traditions of the East, 17(1), 47–64.
Goldewijk, B. K. (2007). Religion and international development policies: An orienting framework. In B. K. Goldewijk (Ed.), Religion, international relations and development cooperation (pp. 323–350). Wageningen: Wageningen Academic Publishers.
Government Housing Bank. (2015). Corporate social responsibility. Available on http://www.bankthailand.info/Government-Housing-Bank.htm. Accessed on August 11, 2015.
Habito, R. L. F. (2007). Environment or Earth Sangha: Buddhist perspectives on our global ecological well-being. Contemporary Buddhism: An Interdisciplinary Journal, 8(2), 131–147.
Hansen, E. G., Sextl, M., & Reichwald, R. (2010). Managing strategic alliances through a community-enabled balanced scorecard: The case of Merck Ltd, Thailand. Business Strategy and the Environment, 19, 387–399.
Hoffman, F. J. (2001). Buddhism and Human Rights. Contemporary Buddhism, 2(2), 139–151.
Hutchison, E. D. (2012). Spirituality, religion, and progressive social movements: Resources and motivation for social change. Journal of Religion & Spirituality in Social Work: Social Thought, 31(1–2), 105–127.
Jongeward, C. (2001). Alternative entrepreneurship in Thailand: Weavers and the Northeastern handicraft and women’s development network. Convergence, 34(1), 83.
Kantrabutra, S. (2012). Sweet success beyond the triple bottom line: Honeybee practices lead to sustainable leadership at Thailand’s true corp. Global Business and Organizational Excellence, 32, 22–39.
Kesaprakorn, P. (2008). Corporate social responsibility: A triple bottom-line investment to create business social value for all. Available on http://www.bu.ac.th. Accessed on August 2, 2015.
Kitsabunnarat, P. C., Jiraporn, P., & Tong, S. (2014). Does religious piety inspire corporate social responsibility (CSR)? Evidence from historical religious identification. Applied Economics Letters, 21(16), 1128–1133.
Kornfield, J. (2014). Greater good. Available on http://greatergood.berkeley.edu. Accessed on August 5, 2015.
Kovács, G. (2015). Soulful corporations—A values-based perspective on corporate social responsibility. Journal of Management, Spirituality & Religion, 12(2), 178–181.
Kraisornsuthasinee, S. (2012). CSR through the Heart of the Bodhi tree. Social Responsibility Journal, 8(2), 186–198.
MacLeod, M. (2011). Religion and the rise of global corporate social responsibility. The Review of Faith & International Affairs, 9(3), 29–36.
Marsel, E. K., Schur, S., & Watzke, H. H. (2012). Life is uncertain. Death is certain. Buddhism and palliative care. Journal of Pain and Symptom Management, 44(2), 307–312.
McCargo, D. (2004). Buddhism, Democracy and Identity in Thailand. Democratization, 11(4), 155–170.
McGhee, M. (2002). Editorial: Greeks, galatians and Western Buddhists: Christianity, Buddhism and’ social responsibility. Contemporary Buddhism, 3(2), 99–109.
Mylek, I., & Nel, P. (2010). Religion and relief: The role of religion in mobilizing civil society against global poverty. Kōtuitui: New Zealand Journal of Social Sciences Online, 5(2), 81–97.
Natapol, T., Van Koppen, C. S. A., & Spaargaren, G. (2014). Companies contributing to the greening of consumption: Findings from the dairy and appliance industries in Thailand. Journal of Cleaner Production, 75, 96–105.
Niffenegger, P., Kulviwat, S., & Engchanil, N. (2006). Conflicting cultural imperatives in modern Thailand: Global perspectives. Asia Pacific Business Review, 12(4), 403–420.
North, C. E. (2009). Embracing honesty: A response to Conklin’s call for compassion and mindfulness. Teaching Education, 20(2), 125–132.
Numkanisorn, S. (2002). Business and Buddhist ethics. The Chulalonkhon Journal of Buddhist Studies, 1(1), 39–57.
Office of the Prime Minister. (2005). King Bhumibol and his enlightened approach to teaching. Kingdom of Thailand.
Øvrelid, B. (2008). The cultivation of moral character: A Buddhist challenge to social workers. Ethics and Social Welfare, 2(3), 243–261.
Parboteeah, P. K., Paik, Y., & Cullen, J. B. (2009). Religious groups and work values a focus on Buddhism, Christianity, Hinduism, and Islam. International Journal of Cross Cultural Management, 9(1), 51–67.
Patrick, C. K. L. (2012). Three treasures of Buddhism. Culture & Religion Review Journal, 3, 66–72.
Phoenix, B. (2014). Promoting resilience and recovery in a Buddhist Mental Health Support Group. Issues in Mental Health Nursing, 35(4), 257–264.
Pimpa, N., Moore, B., Supachalasai, T. S., Wayakone, S. D., & Gregory, S. (2014). The Thai way of corporate social responsibility: Case of mining industry. Available on http://sydney.edu.au/. Accessed on August 11, 2015.
Plamintr, S. (2011). Buddhism and Thai society. Available on http://www.budsas.org. Accessed on August 7, 2015.
Rajanakorn, N. (2012). Examining corporate social responsibility in Thailand: A view from Thai Companies. PhD dissertation. Knoxville: University of Tennessee.
Rarick, C. A. (2015). Enlightened management: An analysis of Buddhist precepts applied to managerial activity. Available on http://www.jgbm.orG. Accessed on August 11, 2015.
Rees, J. A. (2011). Religion in international politics and development: The Word Bank and faith institutions. Massachusetts: Edward Elgar Publishing.
Rodloytuk, P. (2007). Buddhist participatory communication for rural development. The Journal of International Communication, 13(1), 119–136.
Rose, M., & Jeff, C. (2008). Philanthropy, politics and promotion: Philip Morris’ ‘Charitable contributions’ in Thailand. Tobacco Control, 17(4), 284–285.
Russell, E., Phillips, I. I. I., Cheng, C. M., Pargament, K. I., Oemig, C., Colvin, S. D., et al. (2009). Spiritual coping in American Buddhists: An exploratory study. The International Journal for the Psychology of Religion, 19(4), 231–243.
Schaaf, R. (2010). Financial efficiency or relational harmony? Microfinance through Community Groups in Northeast Thailand. Progress in Development Studies, 10(2), 115–129.
Schedneck, B. (2007). Buddhist life stories. Contemporary Buddhism: An Interdisciplinary Journal, 8(1), 57–68.
Sheravanichkul, A. (2008). Self-sacrifice of the Bodhisatta in the Paññāsa Jātaka. Religion Compass, 2, 769–787.
Silverthorne, C. P. (2005). Organizational psychology in cross-cultural perspective. New York: New York University Press.
Soontornwong, S. (2006). Improving rural livelihood through CBNRM: A case of self-organization in community Mangrove management in Thailand. In S. Mahanty & J. F. Michael (Eds.), Hanging in the balance: Equity in community-based natural resource management in Asia (pp. 182–199). Honolulu: East-West Center.
Sponsel, L. E., & Natadecha-Sponsel, P. (2014). Buddhism and Ecology, Encyclopedia of Psychology and Religion 214–219.
Suen, H., Cheung, S.-O., & Mondejar, R. (2007). Managing ethical behavior in construction organizations in Asia: How do the teachings of Confucianism, Taoism and Buddhism and globalization influence ethics management? International Journal of Project Management, 25(3), 257–265.
Thailand Board of Investment. (2014). Investment opportunities. Available on http://www.thinkasiainvestthailand.com/. Accessed on August 11, 2015.
Thangthong, K. (2012). A spiritual dimension and environmental education: Buddhism and environmental crisis. Procedia—Social and Behavioral Sciences, 46, 5063–5068.
Van Daele, W. (2013). Igniting food assemblages in Sri Lanka: Ritual cooking to regenerate the world and interrelations. Contributions to Indian Sociology, 47(1), 33–60.
Vriens and Partners PTE Ltd. (2015). Asia Pacific Investment Climate Index 2014. Available on http://www.vrienspartners.com/. Accessed on August 11, 2015.
Walter, P. (2007). Activist forest monks, adult learning and the Buddhist environmental movement in Thailand. International Journal of Lifelong Education, 26(3), 329–345.
Wilson, A. (2008). The sacred geography of Bangkok’s markets. International Journal of Urban and Regional Research, 32(3), 631–642.
Wong, H. K. (2007). The foundations for charitable organization and giving. Asia Pacific Journal of Social Work and Development, 17(1), 35–52.
Yamhill, S., McLean, G. N., & Singsuriya, P. (2008). The role of a religious institution in HRD: The case of Wat (temple) Panyanantaram, Thailand. Human Resource Development International, 11(3), 223–235.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer Science+Business Media LLC
About this chapter
Cite this chapter
Mmbali, O.S., Assawasirisilp, D. (2017). Corporate Social Responsibility in Thailand: Analyzing the Application of the Buddhist Principles. In: Hasan, S. (eds) Corporate Social Responsibility and the Three Sectors in Asia. Nonprofit and Civil Society Studies. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-6915-9_6
Download citation
DOI: https://doi.org/10.1007/978-1-4939-6915-9_6
Published:
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4939-6913-5
Online ISBN: 978-1-4939-6915-9
eBook Packages: Social SciencesSocial Sciences (R0)