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From War Protestors to Corporate Litigants: The Evolution of the Profession of Trial Consulting

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The Witness Stand and Lawrence S. Wrightsman, Jr.
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Abstract

The profession of trial consulting had its beginnings in the early 1970s. Throughout the 1970s, social scientists were called upon to assist in anti-war cases, and then forayed into mostly high-profile civil rights and criminal defense cases. The first meeting of the American Society of Trial Consultants (ASTC) was in 1982 and was attended by a couple of dozen members, mostly social scientists. The profession has grown considerably in the 30 years since. Today, ASTC membership approaches 500, and the organization is guided by a set of ethical guidelines. Furthermore, the profession now draws from a more diverse range of educational backgrounds and skill sets: social scientists, law, theater, and graphic design. There is no required educational degree, just as there are no licensure requirements. Although they continue to assist with jury selection, consultants are more likely to be engaged in pretrial small-group research such as focus groups and mock trials. Consultants also conduct change-of-venue surveys, prepare witnesses, and educate attorneys about the art of persuasion, all of which are included in the chapter. The distinction between focus groups and mock trials is discussed as well as two key methodological issues associated with conducting small-group research: ecological validity and representativeness. Steps to preparing a witness are outlined, in addition to the presentation of criticisms that revolve around the belief that preparing a witness is deceitful. Most organizational recommendations by trial consultants are generally supported by empirical research.

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Posey, A.J. (2016). From War Protestors to Corporate Litigants: The Evolution of the Profession of Trial Consulting. In: Willis-Esqueda, C., Bornstein, B. (eds) The Witness Stand and Lawrence S. Wrightsman, Jr.. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-2077-8_9

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