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Interactive Fashion Textiles: Marketing New Technologies to Target Tech-Savvy Millennials

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Abstract

Dr. Rishab Manocha

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Notes

  1. 1.

    The innovative application of machine learning in the fashion industry is explored in Project Muze, a collaboration between Google and online fashion retailer Zalando. It’s like being your own muse for fashion; your interests and personality serve as the source of inspiration for distinctive styles.

  2. 2.

    ANNs are a subset of machine learning models that are constructed utilizing connectionism’s concepts of neuronal architecture in the organic neural networks that make up animal brains.

  3. 3.

    An American biotechnology business called Modern Meadow employs biofabrication to produce sustainable materials. In 2011, Andras Forgacs, Gabor Forgacs, Karoly Jakab, and Francoise Marga cofounded the business, which has its headquarters in Nutley, New Jersey.

  4. 4.

    Mylo is a substance that resembles leather and is produced from the subterranean root system of mushrooms known as mycelium. As a more environmentally friendly substitute for Styrofoam packaging, the company that specializes in textile fibers called Bolt Threads collaborated with Ecovative, a leader in the field of mycelium fabrication technology, to produce MyloTM. Mylo was designed to be soft and flexible.

  5. 5.

    Bolt Threads is a material solutions company. With nature as their inspiration, the company invents cutting-edge materials for the fashion and beauty industries to put themselves on a path toward a more sustainable future.

  6. 6.

    Nakazato, who was born in 1985, grew up in an atmosphere that encouraged him to explore his creativity through a wide range of mediums. Before enrolling in the Fashion Department at the Royal Academy of Fine Arts in Antwerp, he taught himself how to sew.

  7. 7.

    The electromagnetic radiation spectrum includes a region known as far infrared (FIR), which is located at the end of the infrared spectrum. Many sources agree that the CIE IR-B and IR-C bands encompass the far infrared spectrum, which spans from 15 micrometers (m) to 1 mm (or around 20 THz to 300 GHz).

  8. 8.

    The research was coauthored by Kun Jia, Shuwen Zhang, Hyeong Jun Kim, Yang Bai, and Ryan C. Hayward. The research was supported in part by the National Science Foundation through the Harvard University Materials Research Science and Engineering Center under grant DMR2011754.

  9. 9.

    In the Federal Republic of Germany, the German Federal Environment Agency (UBA) serves as the primary environmental regulatory body. It is included in the portfolio of the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety, and Consumer Protection, along with the Federal Office for the Conservation of Nature, the Federal Office for the Safety of Nuclear Waste Management, and the Federal Office for Radiation Protection.

  10. 10.

    Quantitative assessment of the reflection or transmission qualities of a material as a function of wavelength is the focus of spectrophotometry, a subfield of electromagnetic spectroscopy. In order to quantify the intensity of a light beam at various wavelengths, spectrophotometers are used in spectrophotometry. Modern spectrophotometers may investigate large swaths of the electromagnetic spectrum, including x-ray, ultraviolet, visible, infrared, and/or microwave wavelengths, despite the fact that spectrophotometry is often applied to ultraviolet, visible, and infrared light.

  11. 11.

    Raman spectroscopy is a method of nondestructive chemical examination that can reveal specific information regarding the chemical structure, phase and polymorphy, crystallinity, and molecular interactions of a substance. It is predicated on the interaction of light with the chemical bonds that are contained within a substance.

  12. 12.

    An effective analytical method for identifying the optical characteristics (transmittance, reflectance, and absorbance) of liquids and solids is UV/VIS/NIR spectroscopy. It can be used to describe glass, coatings, semiconductor materials, and many other research and production materials. Optically, UV, VIS, and NIR function between 175 and 3300 nm.

  13. 13.

    An electromagnetic signal with a frequency characteristic of the magnetic field at the nucleus is produced when nuclei in a strong constant magnetic field are disrupted by a weak oscillating magnetic field (in the near field).

  14. 14.

    The European Union established REACH as a legislation to strengthen the protection of human health and the environment from the risks that chemicals might cause while also boosting the competitiveness of the EU chemical sector. Additionally, it encourages the use of alternate approaches to lessen the need for animal testing when determining a substance’s hazards.

  15. 15.

    Over 320 signatories from throughout the sector, including brands, suppliers, solution providers, and chemical suppliers, are part of the multi-stakeholder ZDHC organization. The ZDHC Roadmap to Zero Programme guides the fashion industry in removing dangerous chemicals from its worldwide supply chain while laying the groundwork for more environmentally friendly manufacturing to safeguard employees, customers, and the ecosystems of our planet.

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© 2024 The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature

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Zaidi, N., Maurya, M., Grima, S., Tyagi, P. (2024). Interactive Fashion Textiles: Marketing New Technologies to Target Tech-Savvy Millennials. In: Building AI Driven Marketing Capabilities. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-9810-7_4

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